Are you looking for website design ideas to improve your SEO rankings? If yes, you are in the right place. You have created a business website, but do you do find you have fewer visitors? There are various reasons why your business website does not perform well. 

Website design is one of the critical factors to consider when improving your SEO ranking. SEO is the art of getting productive and quality visits to your business website. If you are wondering how to optimize your site through website design ideas, here are some essential tips. Read on! 

Make a Responsive Website 

Making a responsive website is essential for SEO ranking on Google and other search engines. If you skip this step, you will never rank on Google SERPs. Responsiveness means your website automatically optimizes for viewing on different devices. 

For example, smartphone users should see your site’s mobile version while desktop users view your full website. Your website needs to detect the device for an automatic and accurate display version. 

If your business website is not responsive, you can get a massive penalty from search engines, including Google. Sterling and Pope Marketing experts consider responsiveness as the touchstone of a website’s SEO ranking strategy. 

Proper Site Organization

Once you have created pages, it is time to organize them. You must start with the URL setup. Make sure you have a relevantly named domain for your website, not a subdomain. Secure your domain, meaning it must starts with “HTTPS” and not “HTTP.” 

You must organize your site’s pages as subpages—for example, www.xyz.com/aboutus/contact.html. Make sure you don’t organize it as subdomains, such as www.aboutus.xyz.com/contact.html.

Remember, each subdomain of your business website counts as a new site to Google. So, this won’t help the SEO ranking of your main website. Sterling and Pope Marketing recommends using actual page titles for the URLs instead of a jumble of letters and numbers. Organize your site so that search engines and visitors can easily find the content. 

Using a convenient menu system is one of the best website design ideas. It enables you to list your categories. Use a bar menu at the site’s top or a popup menu under the menu symbol in the website’s corner. Make sure you expand categories into subcategories when a visitor hovers or clicks on them. 

Use More than Text

Search engines and visitors do not like boring walls of text. So, it is crucial to properly format your business website by breaking up the text into smaller paragraphs. Next, organize the text under several headings and find exciting ways to promote your products and services. 

Instead of using a lot of text, you should use photos, videos, and interactive elements. If you have a blog section, make sure each post has a photo every few hundred words. However, avoid overloading your website with large files or complex design elements. 

Post Content with Relevant Keywords

Keywords people enter into Google are crucial for your SEO ranking. If your pages or blog posts contain relevant keywords and you use them correctly, people can find you when they type similar keywords in Google. 

However, you must avoid keyword stuffing as this can harm your SEO rankings. We don’t recommend keyword stuffing as website design ideas. So, use your keywords naturally and ensure utilizing popular search terms to write unique content. 

Avoid writing your pages or blog posts until you have a relevant keyword extracted from popular tools. Write high-quality, authoritative, and helpful content on the subject. Remember, mediocre content does not provide value to the reader, and it can repel visitors from your website. 

At the same time, low-quality content can’t fool Google and other search engines. Therefore, it is wise to put the keyword in the title of the page or blog post and a few times in subheadings. The purpose is to tell Google that you provide quality content relevant to your products or services. 

Title Tags and Meta Descriptions

People see titles and descriptions when websites appear in Google SERPs. Sterling and Pope Marketing experts recommend having an enticing and appealing title and descriptions. That way, you can give users a curious desire to read the rest. 

Keep title tags no more than 55 characters and these to your HTML code. Moreover, we recommend using Google Analytics and Webmaster Tools to optimize your website. Sterling and Pope Marketing has years of experience and up-to-date knowledge of the changing SEO game. Contact us today if you are looking for website design ideas and advanced SEO ranking strategies.