How to find customers and increase sales with reputation marketing? Reputation marketing is an essential component of your overall digital marketing strategy. It focuses more on brand marketing, allowing companies to make efforts and use resources to brand their business.
According to Sterling and Pope marketing experts, reputation marketing focuses on developing real-time brand identify that companies capture from online reviews, comments, critiques, and complaints from their customers or clients. Bear in mind that word-of-mouth is a powerful way to increase your business reputation.
For instance, word-of-mouth follows a unique approach and comes in different forms, including blog comments, social media likes/comments, shares, Google business reviews, re-tweets on Twitter, etc.
How to Find Customers and Increase Sales with Reputation Marketing?
Reputation marketing allows your company to understand your customers’ views and opinions about your products and services. You can use the feedback or information to generate valuable insights, increase your company’s ratings in the industry, find new customers, and increase sales to boost your business overall ROIs. Read on!
Create a Feedback System
Instead of analyzing what your customers say about your products or services on other platforms, it is crucial to create a feedback system. The purpose is to collect information yourself in an organized manner and generate valuable insights.
Many customers are eager to review products and services because they want to provide their opinions. You can benefit from such behaviors by creating forums for your customers, enabling them to provide information and allowing you to collect data. You can use this data to generate valuable insights, leading to a better product-market fit.
Besides, Sterling and Pope marketing experts recommend collecting feedback on your products and services through surveys, Facebook page user contests, and from your email list. You can also enable comments on your blog posts and tweet questions on Twitter to ensure your brand follower answer them.
Post Relevant Content on Social Media
Although the Covid-19 pandemic has hit hard a wide range of businesses, companies that focus on creating engaging content and posting it on their social media pages have thrived. Social media is an excellent tool to find new customers, retain existing ones, and optimize reputation management.
How to find customers and increase sales with social media? Sterling and Pope marketing experts recommend building your pages up and posting relevant content regularly. Make sure you focus on:
- News
- Special offers
- Photos
- Videos
- Links
- Announcements
It is crucial to perform accurate community management to maintain high customer activity. Take your time to create high-quality and relevant content that perfectly aligns with your business, brand, products, or services.
Follow your brand guidelines and provide informative content to engage your customers. Sterling and Pope marketing experts and social media professional can create content and engage your existing customers to create user-generated content, leading to improved online reputation.
Moreover, we use different review websites to collect and organize five-star ratings for your business. At the same time, we show them off on social media because sharing the best reviews on your social media profiles can attract new customers, generate leads, and increase sales.
Update Your Business Website
Your customers want to find out more about your business, products, or services. When you set up a website for your business, you can create your online reputation. However, you need to hire professionals or experts to get the job done accurately.
Make sure your business website is user-friendly, mobile-friendly, responsive, minimalistic, and well-designed. The purpose is to tell people about your business, the products or services you offer, and how they can contact you.
Don’t Spam Your Email List
Spamming your email list can lead to severe consequences, leading to reduced customer retention and decreased sales. Although it is tempting to send out emails about your products and services to your existing customers, it is crucial to avoid annoying people.
The best way is to limit yourself and avoid providing information on your products or services unless it is necessary. For instance, Sterling and Pope Email marketing experts recommend sending 1-2 emails per week to keep your customers caught up on the situation within your company.
Final Words
Reputation marketing is an excellent way to promote and monitor your business. It allows for a positive brand acquisition through social media comments, Google reviews, third-party website reviews, online forums, etc.
Many businesses look for ways to improve their online reputation, find new customers, generate leads, and increase sales. How to find customers and increase sales? Contact Sterling and Pope Marketing today for a solid reputation marketing strategy.
