With so many web pages and companies online, many people are wondering how they can get their webpage to the top of Google search. Online visibility isn’t just for vanity– studies show that the more visible a webpage is – aka the more online traffic it gets– the higher the webpage will be ranked in Google search results. Online visibility boosts your webpages credibility and builds trust with your potential client base. Read on to learn how to boost your webpages online visibility and get to the top of Google search results!
Learn About SEO
SEO is the magic acronym when it comes to getting to the top of Google. SEO stands for search engine optimization, and represents the science of targeting keywords and backlinks to work with Google’s algorithm. Google’s strategy for ranking web pages involves a complicated algorithm that ranks websites, and SEO can help you use that algorithm to your advantage.
SEO is a complicated and ever-changing field, but it boils down to a few key points: backlinks, keywords, and website traffic or online visibility. Backlinks are a link to your webpage that appears on another website, which acts as a sort of unofficial voucher for your webpage. But not all backlinks are helpful to getting you to the top of Google Search Results. Backlinks from trusted, highly trafficked pages are much more likely to improve your google ranking than backlinks from less trusted or less established websites.
Keywords are often not a single word, but usually phrases a few words long. The keywords you want to use are associated with your company or business, and are the most frequently searched phrases. These keywords can be placed strategically on your landing page or in content creation. Keyword research is very technical, and most companies hire out their keyword research to an SEO specialist.
Finally, online visibility refers to how much traffic your website receives. The more eyeballs and click throughs on your website, the more likely you are to rank higher on Google search results.
Invest In A Content Creation Strategy
Now that you know what SEO is, you need to learn how it is best utilized. That is where Content Creation comes in. This is the process of creating blog posts, videos, landing pages etc for your webpage. This content is not only a great place to utilize your keywords, but also adds legitimacy to your company and draws organic traffic. Helpful and useful content is often shared, and that can lead to backlinks and name brand trust for your company.
Utilize Social Media
Social Media can be an extremely useful tool for improving your company’s visibility and therefore your Google ranking. The best part is that social media is free to use! To cover all your bases create business profiles on more than one social media platform (twitter, Facebook, etc.) Be sure to have your business “verified”and take the time to upload quality pictures and respond to reviews and customer questions. Social media is not only a great place to share content, but can also be used to advertise sales or discounts. All of this can improve your webpages online visibility.
Optimize Your Website for Mobile Devices
These days, most websites are viewed on phones or tablets. That might not seem like a problem, but studies show that websites that are not designed for mobile or are clunky and hard to use are ranked lower in Google search results than mobile friendly sites. Besides, if the majority of users are looking at your website on their phones, it pays to create a site they can easily use and access on their phone, and can put your business above competitors. Optimizing your website for mobile devices is an easy way to improve your website visibility at minimal cost.
Get Some Help From the Pros
When it comes to SEO, there is no shame in getting help from the pros. SEO is a constantly changing science, and most business owners do not have the time and resources to keep up with it. If you are looking for top tier SEO plans at reasonable prices, reach out to Sterling & Pope Consulting. Whether you are a large corporation or a small business, Sterling & Pope has the experience and technology you need to launch an effective SEO plan, improve your businesses online visibility and ranking in Google Search Results. Give us a call or check out our website today for a consultation!