If you are working on your digital marketing, you probably have asked yourself how to get your business on the first page of Google search results. The key to ranking high on Google is all in the usage of SEO or search engine optimization techniques. Read on for some tips and tricks to get your business on the first page of google search results.
Create Content on Niche Topics
The first step of SEO is to create content. This usually involves blogs, vlogs, social media posts, etc. Content is the lifeblood of SEO– it allows the user to utilize keywords and improve Google rankings. Not only that, but quality content can generate a lot of organic traffic to your website. Therefore, it is important to create content that people want to see– helpful niche blogs and how-to videos, or informative and interesting content related to something specific. By narrowing it down, you have more of a chance of being picked up by Google’s search algorithm.
After content creation, keywords are the most effective way to improve your SEO ranking. Keywords refer to the words and phrases that are most commonly searched. By using those keywords throughout your content, you can increase your chances of being picked up by Google’s algorithm and therefore get your business to the first page of Google search results.
While there are many free resources online for finding keywords, SEO and keyword research is an ever-changing field. Most business owners do not have the time or the desire to do the extensive research required, so even the most budget-conscious businesses will hire someone for keyword analysis. With the success of SEO, the return on investment is usually good.
Don’t Forget About Images
Images are important for your content! Be sure to use interesting, high-quality images. This isn’t important for SEO per se, but a blog with quality, relevant images is going to do better and gain more name-brand recognition than one that does not. As for the SEO aspect, Google’s algorithm looks for images with alt text, so be sure to add keywords to your image name and meta description.
Try to Increase “Dwell Time”
You might not know what dwell time is, but it is one of Google’s most important ranking factors. Dwell time refers to the amount of time between the user clicking on one of the links on the search results page and how long it takes them to come back to the search results page. Basically, how long they “dwelled” at your business’s website.
Some ways to improve your dwell time include diverse types of content such as blogs, videos, quizzes, and visually pleasing infographics and charts. As always, the best way to improve your dwell time is to create quality content with lots of subheadings.
Utilize Social Media
Like it or not, social media is here to stay. The good news is that Social media is a free and highly effective marketing tool that can help get your business on the front page of Google search results. Create only as many social media pages as you can update and manage, as an inactive social media account is not useful to your ranking. Use these social media accounts to improve your business brand name by promoting specials, offering discounts and interacting appropriately with customers.
Check Your Page Loading Time
Some SEO factors may surprise you. For example, if your webpage does not load on mobile within three seconds, 53% of users will leave. Because of this, Google factor page loading speed into the ranking. If you want your business to be in the top google search results, check your webpages loading speed with Google’s PageSpeed Insights.
Reach Out to Sterling & Pope digital marketing
Digital marketing can be tough, and getting your business to the front page of Google search results involves a lot of SEO, keyword research, and knowledge of algorithms. The truth is that most businesses do not have time or access to the tools to create an effective digital marketing plan on their own. That’s where Sterling & Pope marketing comes in. With great digital marketing at reasonable prices, Sterling & Pope works with everyone from large corporations to small businesses. Reach out today and learn how Sterling & Pope can get your business to the top of Google search results!