SEO Fundamentals - On-Page SEO

SEO Fundamentals – On-Page SEO

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Understanding SEO fundamentals, such as on-page SEO, is the key to success. Attracting visitors to your business website is a consistent process and plays a crucial role in driving leads to your business. On-page SEO boosts your website’s visibility because it encompasses everything your target audience or users see and interact with on your website.

What is On-Page SEO?

According to Sterling And Pope Marketing, a reputable company in Dallas, TX, on-page SEO is an organic method of optimizing each page to improve its ranking on Google or any other search engine. Various factors influence this type of SEO, including written content, HTML tags, and images.

Besides, the written content featured on your business website is an essential factor of on-page SEO. It encourages prospective and existing customers to stay on your site and learn more about your products and services.

Remember, the words you use, the tone of your content, and how you present the content will influence how Google ranks your website. It also determines how long your target audience will spend on your website. So, understanding these SEO fundamentals is crucial for your success.

Use Keywords

Create engaging content to improve your website’s visibility. However, this is not possible without keyword research. The process involves knowing how your audience searches and which keywords they type in Google to seek companies like yours on the internet.

Although keyword research is a daunting and time-consuming task, doing it the right way will give your content the best ranking opportunities on search engines. Sterling and Pope Marketing experts have many years of experience in identifying the right keywords for local businesses. Our qualified and experienced professionals can get the job done accurately.

On-Page Header Tags

Header texts are crucial to a successful on-page SEO. It also plays a vital role in how Google ranks your website. Break down your content to fit into various headings. The purpose is to make it easier for your prospective audiences to consume the information written on your pages.

There is a structure to headings you must understand. The design includes H1, H2, H3, H4 headings. These structures allow for accurately setting out the content. These headings organize and keep the content in order.

Use of Blogs for On-Page SEO

Blogs are an excellent way to engage your audiences. Not only are blog posts a helpful SEO tool, but they also attract more visitors to your business site. However, you must write blogs for SEO purposes specifically. You must write them for your customers and stakeholders of your business.

Make sure you write quality blogs to engage your audience and convert them into leads. Sterling and Pope Marketing recommend researching your target customer base and relevant information that gain traction in your industry. Remember, keyword research is vital, so make sure your blog posts contain relevant keywords.


The Meta-description is an HTML attribute for your website’s page or blog post that provides a text snippet featured underneath the meta-title in Google SERPs. Aim for including a Meta-description to ensure your target audience read a bit of information about the product or topic of the linked page.

Sterling and Pope Marketing experts say the ideal length of Meta-Description is between 50 and 155 characters. Make sure you include the primary keyword in the description, so Google recognizes the purpose of your page or blog post. That way, you can increase your chances of ranking on Google and other search engines.

Optimize Images

Optimizing images are SEO fundamentals that improve your ranking chances on Google. Once you have found photos you want to use on your website, the next step is to optimize them for Google. Sterling and Pope Marketing recommend the following tactics.

  • Name the file
  • Format the image
  • Upload the image
  • Add the image to your site
  • Add ALT tags
  • Use the keyword in the image name
  • Use the right-size image

JPEGs are excellent for larger images because they give good results in terms of quality at small sizes. On the other hand, PNG images are much higher quality than JPEGs. Because they have a large file size, you must use them cautiously. You can use SVG files for logos.

Contact Sterling and Pope Marketing

Sterling and Pope Marketing is a licensed company. We have qualified and skilled digital marketers and SEO experts with many years of experience. To date, we have helped hundreds of local businesses achieve SEO success. Contact us today if you are looking for quality on-page SEO services.