How to boost sales? It is the most frequently searched question by small businesses on Google and other search engines. Sterling and Pope Marketing often get queries from local companies on SEO ranking, customer engagement, reputation management, and sales.
SEO Ranking engine is an advanced technique developed by our digital marketing and SEO experts that involves making a list of the ten most relevant keywords and ranking them via blog articles, videos, and social media posts.
Quality Blog Articles
How to boost sales? Writing quality blog articles based on a group of ten keywords is an essential part of the SEO Ranking Engine, allowing you to drive more sales by improving your brand awareness. Blog articles boost your product pages’ rankings on Google and other search engines.
Sterling and Pope Marketing experts create a successful blog strategy to rank your site in Google SERPs. That way, prospective customers can easily find your business. SEO Ranking Engine can help you write better and relevant blogs and increase your website traffic by 55%. Besides, blog articles receive 434% more indexed pages.
Sterling and Pope Marketing experts make substantial efforts to create a blog to increase your brand awareness and elevate it to new heights. The purpose is to establish your business and remain competitive in the local market.
Blog articles based on a group of ten keywords offer value to your audience, establish your business as an authority in the industry, and build trust, generating more leads for your company. Sterling and Pope Marketing recommends:
- Consistent blog writing
- Relevant and unique content
- Each blog post contains one keyword
- Monitoring blog post length
- Perform on-page SEO
Relevant Videos
In addition to blog posts, creating quality and relevant videos is essential for driving more traffic to your business website in addition to blog posts. Make sure you create a video for each keyword and add the search term in the video title, description, and tags. That way, your prospective customers will find you on various platforms, including YouTube, Dailymotion, Vimeo, etc.
Besides, you can also embed videos in your blog articles to make the content more engaging and effective. Understanding the positive impact of video SEO for your local business requires A/B testing. If you don’t know advanced video SEO, you can seek help from our qualified and experienced video marketers.
There are several ways you can turn your videos into traffic-generating machines. The first one is including a call-to-action (CTA) in your videos. The second one is adding a URL to the description, and the third one is adding YouTube’s CTA overlay function. However, SEO Ranking Engine follows a unique approach to increasing website traffic and sales through video content.
Having a video on the website or blog post page helps you get organic traffic, especially from video searches. At the same time, it increases your local business relevancy for specific keywords, leading to increased chances of ranking on Google. Sterling and Pope video Marketing experts use the following strategies.
- Creative Video Content
- How-To Videos
- Walkthrough Videos
- Customer Testimonial Videos
- Stream Live Broadcasts
Social Media
Social media is an excellent way to engage your prospective and existing customers. It allows local businesses to connect with their target audience. LinkedIn, YouTube, Twitter, Instagram, and Facebook are the most popular social media networking sites that help you improve your business visibility and increase sales.
SEO Ranking Engine involves sharing your blog articles on social media pages, allowing you to drive organic traffic to your website and promote your products or services. Research shows that social networking sites can drive 31% of the referral traffic. That’s why it is crucial to get backlinks from social media.
Besides, social media is an integral part of your digital marketing to reach your target audience. Not only does social media help connect with customers, but it also increases your brand awareness, generates leads, and boosts sales.
To achieve your SEO ranking goals, make sure the content you share on social media builds a relationship with customers. You can share your expertise and talk about your products and services, allowing prospective customers to understand how your services can value them.
Sterling and Pope Marketing and SEO experts can provide a social media framework and strategy to ensure you achieve your goals. We aim to boost your brand identity, generate conversions, increase your online presence, build relationships, manage your company reputation, and stay competitive in the market. How to boost sales? Contact Sterling and Pope Marketing for advanced SEO Ranking Engine techniques.
