There are lots of reasons why you want to know how to rank on the first page of Google search results. Studies show that people believe that the first three links returned in a Google search are the most accurate and trustworthy for their search. The higher up on a Google search results page your webpage is, the more likely it is to get clicks and traffic. Read on to learn more about how to rank on the first page of Google search results with zero ad spend.
SEO– What Is It, And How It Can Help Your Business Get To The First Page Of Google Search
SEO stands for Search Engine Optimization. This is the complicated and ever-changing science of using Google’s algorithm to your web page’s advantage. This can be accomplished in many ways, but one of the most important is through keywords. Google keeps track of the most commonly searched keywords (keywords are not usually single words but can be a few words long.) These keywords can be used strategically on your web pages, so they are picked up by Google’s algorithm and ranked higher on result pages. Other techniques involved in SEO are backlinks and positive reviews on Google and other similar websites. Read on for some of our best ad-spend-free SEO tips
Tips on How To Rank On The First Page Of Google Without Ad Spend
With the use of search engine optimization, these tips can improve your google ranking without hurting your wallet
Learn about your webpages current Google ranking
How to rank on the first page of Google? You first need to determine your domain’s authority. This helps determine what kind of keywords would work best for you. You can use free tools to do this, such as Moz.com. Older, established websites tend to have more authority than newer ones, but it all depends on backlinks and traffic.
If you discover that your webpage has high authority, you are able to use keywords that have high traffic, as those combined with website authority improve ranking. However, if your webpage has a weak domain authority, consider “tail” keywords that are more specific.
Do your keyword research (or hire someone else)
Keyword research is an important part of SEO. It is a very difficult part– keyword research. It requires a lot of knowledge of not only Google’s algorithm but also trending searches. You need to know the searchers’ intent, such as commercial (looking to buy something) or informative. There are lots of free tools online that can help you find relevant keywords, but most companies choose to farm keyword research out to a professional who has access to the kind of software and know-how to get the best results. While technically not free, hiring an SEO professional usually pays for itself in the ability to do market research.
Gear up your businesses content creation
Content creation is an important part of SEO. Content that is high quality and value to your customer base can bring in a lot of traffic to your website. It can also build backlinks when people link to your content on their own web page. Best of all, quality content can work as organic advertising for your business and build trust in the community. Content creation can include such things as blogs, informative how-to videos, internet tutorials, and free online tools. Try to think about what kind of content would be most useful to your customer base and go from there. If your content is good, it will be visited and shared by users, which Google factors into its ranking algorithm.
Get high-value backlinks
Backlinks are basically vouchers of trust from other websites. It is when a website “hosts” the link to your webpage on its own site. This shows Google that your website is trusted by other websites, which can improve your Google search ranking. But it is important to note that not all backlinks are created equal. If your webpage link appears on a well-trafficked, trusted website, that is a more valuable backlink than if your webpage’s link was on a spammy, poorly made website.
Hire A Pro– like Sterling & Pope
While this article is about no-cost ways how to rank on the first page of Google, digital marketing tends to pay for itself within a certain amount of time. Researching keywords and SEO techniques is stressful, and most business owners lack the time and know-how to do so effectively. Let a professional take over– a digital marketing plan from Sterling & Pope will pay for itself in no time by helping you get to the top of Google search results!
