How to Run a Sponsored Ad on Facebook
How to run a sponsored ad on Facebook? How to be first on Google search? How to improve your online presence? These are a few questions asked by local businesses in Frisco, TX. Facebook ads are key components of any online marketing and advertising strategy.
Research shows that Facebook has over 2.7 billion active users every month, making it the most popular social network. Instant two-way communication is the biggest perk of Facebook, allowing users to ask questions and get responses quickly.
Likewise, another significant benefit of Facebook is quality targeted advertisements. How to run a sponsored ad on Facebook? We will answer this question, but before that, it is crucial to give you some essential information on Facebook ads. Read on!
What is a Sponsored Ad on Facebook?
Facebook sponsored ads are an essential tool for successful social media advertising. It allows you to communicate with potential customers, reach your target audience, and position a quality interface.
Facebook ads allow your company to perform precise targeting based on users’ profiles, buying behavior, and demographic characteristics. Facebook offers various types of adverts, depending on your marketing campaign goals. These are:
- Boost your posts
- Promote your page
- Send people to your site
- Increase conversions on your website
- Increase attendance to your event
- Get installs of your app
- Increase customer engagement in your app
- Get users to claim your offer
- Get Video Views
How to Run A Sponsored Ad On Facebook
Ads Manager is the primary interface for adverts on Facebook. Once you have opened the Ads Manager, you need to select among three objectives. These are awareness, consideration, and conversion. Each marketing objective offers more options, allowing one to set precise goals.
For instance, these include increasing your brand awareness, improving engagement, getting more views, and improving visits on your eCommerce site. Sterling and Pope Marketing recommends knowing the hierarchy of Facebook adverts, which is:
- Ad Set
Target Your Audience
Facebook offers a wide range of options for targeting your audience. Your audience selection is usually based on location, age, gender, language, demographic, interest, behavior, and connections.
Make sure your targeted audience is specific to each advertising campaign. It is crucial to define your target audience correctly so ads can be shown to people interested in your business niche and who want to see ads.
Define Your Budget
Track your investment by focusing on data. You can track the price of like on your business page, the cost of a click on the ad, the number of users who will see the ad, and the number of users who will click on the ad. Make sure you find out about the average cost of ad clicks or likes on the page.
When you create a sponsored Facebook Ad, the platform offers you options to define your budget on Ad Set Level. You can define this budget daily or a whole period of AD Set. Whatever you choose, the good news is that you can change these settings later based on the results.
Create an Ad
Once you have chosen your Facebook page, it is time to make ads. Sterling and Pope Marketing experts believe that a picture is crucial to the success of your Facebook ad. Therefore, choose your image wisely.
Facebook offers six different ads, which can have text and pictures. The recommended dimension for your ad is 1200 x 444 pixels. If you choose this option, you can place your ads in News Feed. Facebook will automatically adjust the ad for tablets and smartphones. The following tips by Sterling and Pope Marketing can help you run a successful sponsored Ad on Facebook:
- Choose your ad format (photos, videos, stories, etc.)
- Ad placement strategy based on informed design
- Include a clear call-to-action (CTA)
- Maintain consistency between the landing page and ad
- Focus on the right image dimensions
- Use location-specific imagery
- Use split testing to develop the right ad design
- Analyze results and renew your strategy
How Much Does a Facebook Ad Cost?
Research shows that the average cost of a Facebook Ad is $0.97 per click. It is about $7.19 per 1,000 impressions. If you want to run an ad campaign that focuses on likes or app downloads, the average cost per click for likes is $1.07 and $5.47 per download. Sterling and Pope Marketing have experts who can use the right strategy to ensure your investment has higher returns.
Benefits of Facebook Ads
There are many advantages of Facebook-sponsored ads. According to Sterling and Pope’s marketing experts, running Facebook Ads can help:
- Reach billions of users, audiences, and customers
- Create a massive list for email marketing
- Lower your digital marketing expenses
- Target audience by demographics, location, and interests
- Data analysis and insights on the target audience
- Increase brand awareness and build customer loyalty
- Increase website traffic
How to be first on Google Search? Do Facebook ads help? Although Google and Facebook’s topic usually gets debated among marketers, Facebook ads help in brand promotion and lead to a larger audience.
The overall brand awareness will encourage people to use branded keywords on Google to find your business. If you want to know how to run a sponsored ad on Facebook and increase your campaign’s ROIs, contact Sterling and Pope Marketing today!