How to get more sales with online marketing? Digital marketing is an effective way to drive more traffic to your website, convert them into leads, and increase return on investments (ROIs). Sterling and Pope Marketing is a reputable company that offers various digital marketing services to ensure you get more sales. Here a few tips!
Optimize your Business Website
Optimizing your business website for multiple devices can drive more traffic and generate more sales. Because your customers view your business website on different devices, it is essential to ensure your customers have a positive experience. Our online marketing experts can check your website’s functionality on different devices and optimize it for your target audience on PC, Mac, iPhone, Android, and tablets.
Follow a Minimalistic Approach
How to get more sales? We recommend creating a simple path for your customers to checkout. Ensure your visitors don’t find it challenging to click on the call-to-action (CTA) and purchase your products or services. If there are too many distractions, your customers will find it difficult to click the “Purchase or Buy” button.
Therefore, take a minimalist approach and limit your website design to 3-3 colors. Make sure you avoid heavy graphics and irrelevant background patterns. Provide your customers with a simple “checkout,” such as a classic shopping cart. Besides, avoid linking away from your business website.
Use the Free Shipping Option
Research shows that over 77% of people who shop online want the free shipping option. When you fail to provide this feature, your customers won’t be interested in your products or services, even if they are of high quality. Therefore, surprise your customers with free shipping at checkout to increase conversions.
Focus on Search Engine Optimization
Search engine optimization is one of the best ways to generate organic traffic to your website. You can’t rank your web pages on Google’s first page without a sophisticated SEO strategy. Our marketing and SEO experts can design, develop, and implement an effective SEO strategy, allowing more traffic from Google to visit your website. We recommend the following simple strategy:
- Focus on Metadata to ensure Google understand your website and rank it for relevant search terms
- Create high-quality and relevant content. Include a blog section on your website
- Create backlinks for your business website to increase your chances of ranking
Leverage the Power of Social Media
How to get more sales with social media marketing? Social media websites, such as Facebook, Instagram, Twitter, and Pinterest, are used by billions of people worldwide. Your business’s social media presence is as vital as driving customers to your business website.
Focus on creating a Facebook Business page, Twitter for Business, and Instagram Business account. Our online marketing experts can set your company’s accounts on social media sites and run a successful marketing campaign, leading to increase traffic and conversions.
Implement a Video Marketing Strategy
Video marketing has become an essential component of online marketing. Create engaging video content into your marketing mix to drive more traffic to your website. For instance, you can post your videos on social media to grab people’s attention about your products and services. Make sure you create relevant, short, and engaging videos.
Get Customers’ Feedback
Besides SEO, social media marketing, and video marketing campaigns, Sterling and Pope’s experts recommend getting customer feedback and get reviews to rank your website in local searches. When potential customers see that you have a large clientele and positive reviews, they will trust your company and visit your website to make purchases.
Use Google Analytics
Google Analytics is a powerful tool that provides you with different features to analyze data. For instance, it lets you know about your target audience, the number of page views, demographics data, etc. Using the insights can help you make informed decisions and make your business more user-friendly, leading to increased traffic and improved online sales.
Run Advertisement Campaigns
Social media websites, such as Facebook, have made substantial efforts to implement an ad management system, allowing businesses and digital marketers to run targeted campaigns. The purpose is to target audiences who are interested in your products.
Although Facebook Ads may not lead to conversions directly, you can use them to increase your awareness about your content, increase website traffic, and generate leads. All this leads to more sales of your products and services.
Contact Sterling and Pope Marketing
“Sterling and Pope” is a reputable online marketing company with experienced digital marketers, reputation management professionals, SEO, and social media experts. We have helped hundreds of local businesses to rank their websites on Google’s first page, increase website traffic, and generate more sales. How to get more sales with online marketing? Contact Sterling and Pope Today!
