How to do SEO for your business website, eCommerce site, or blog? Search engines, such as Google, Bing, Yahoo, etc., are indispensable platforms for users worldwide to search for relevant information.

SEO stands for search engine optimization, and it is a method or practice to improve your website’s position in Google rankings for a chosen set of search terms of keywords. There are two parts of SEO: on-page SEO and off-page SEO.

If you want to improve your Google rankings, you need to focus on both on-page and off-page SEO. Every business that wants to increase its online visibility has two options: paid ads or SEO. In today’s article, we will discuss the significance of SEO and keywords.

How to Do SEO? The Importance of Keywords

Keyword usage has a significant impact on Google rankings, enabling you to rank your pages organically. Research shows that over 75% of people do not look past Google’s first page. It means you have to focus on the right keyword strategy to rank on the first page. When you use keywords and know how to do SEO, you will acquire and maintain your audience’s attention. Here are the benefits of using keywords in your SEO strategy.

An Engaged Audience

It is essential to produce relevant and valuable content for your target audience. For that, you have to understand what keywords can bring traffic to your website. For example, you can use Google Keyword Planner to find relevant search terms and write content based on those keywords.

Increased Conversion

Experts at Sterling And Pope Marketing say that relevant content based on the right keywords can attract visitors and improve organic traffic quality, leading to higher conversion rates. Engaging your visitors or customers with relevant content leads to increased net profits. One study shows that it can increase the net profit by 180%.

Proper Time Prioritization

We recommend prioritizing your time properly, meaning you must avoid content based on irrelevant keywords. Use Google Keyword Planner or other popular tools to find search terms that generate success and increase traffic to your website. All this leads to increased returns on investments (ROIs).

Marketing Trend Insights

When you know how to do SEO with the right keywords, you will gain valuable marketing trend insights. Analyzing keywords offers valuable information on the current marketing trends, but it also tells you about consumer behavior. Make sure you keep up to date on the popular keywords that are most relevant to your audience. That way, you can create the right content and increases your Google SERP rankings.

Focus on Long-Tail Keywords

Use Google Keyword Planner to do your research and discover long-tail keywords. According to Sterling And Pope Marketing, the long tail search is a popular search type that makes up 75% of search traffic. Sterling and Pope Marketing can help perform adequate keyword research for your business to improve your rankings on Google. That way, your business can break into new markets and strengthen its overall visibility.

Increased Traffic with Proper Keywords Placement

Sterling and Pope Marketing’s qualified and skilled professionals know how to do SEO and place keywords in the right spots. Our SEO experts believe that identifying relevant keywords is half the battle, meaning you need to put these keywords in the right place to improve your organic search rankings. Besides, we recommend placing keywords in the page title, URL, alt text, and anchor text to improve your website’s crawlability in Google.

Why Choose Sterling and Pope Marketing?

Sterling and Pope Marketing is a reputable SEO agency that has served hundreds of businesses and improved its search engine rankings. Our team uses high-quality keyword research tools, including Google Keyword Planner, to create high-quality content that captures imaginations, describes possibilities, compels actions, and drives organic traffic to a business website. Our digital marketing team can:

  • Identify a relevant and practical set of short-tail and long-tail keywords for your target audience
  • Analyze keywords, including contextual and geo-targeting search terms
  • Perform thorough competitor analysis and use the same set of keywords with quality content to improve SEO
  • List all the relevant search terms for your SEO and PPC campaigns
  • Identify comparison and call-to-action (CTA) keywords

If you want to take your SEO strategy to the next level and drive quality traffic to your business website, Sterling And Pope Marketing can help. Our qualified, experienced, and skilled marketers know how to find relevant keywords, how to do SEO, and how to increase your rankings on Google and other search engines. Contact us today!