Digital advertising is the way of the future, and no platform is bigger for advertising than Facebook. With so many users worldwide, Facebook is a great way to advertise your business, build your brand, and reach current and new audiences.
Many companies handle their digital marketing in-house, but if you are a small independent business owner, you likely do not have time to market your business as well as run it. If you are overwhelmed by the jargon and complexities of digital marketing, consider reaching out to a Facebook advertising agency such as Sterling & Pope in Dallas TX. Sterling & Pope offers excellent digital marketing packages at a reasonable price. Read on to learn more about Facebook advertising and how it can help your business.
How To Get The Most Out Of Your Facebook Ads
When looking for a top Facebook advertising agency in Dallas TX, you need to consider how they can help your business. You need to know how to get the most out of your Facebook ads and make the system work for you. Working with an advertising agency such as Sterling & Pope can help you get the most out of your digital marketing campaign.
Narrow your audience
The first thing you need to do to successfully advertise on Facebook is to narrow your audience. Arguably the biggest benefit of advertising on Facebook is the ability to target specific people whose demographics match with your ideal lead. This specifying helps you find leads who are likely to follow through.
To do this, you need to use certain variables to determine your ad audience. These variables include location, so you can advertise to leads who are physically close to your business. The age range of your audience also matters, especially if people of a certain age mostly use your product or service. Demographics such as relationship status and gender also factor into narrowing down your ideal Facebook audience.
Design the right type of Ad
It is not enough to just get your Facebook advertisement in front of the right consumer. To make it work, you must create the kind of ad that draws your ideal audience in. When considering how you want to design your Facebook ad, think of what kind of goals you have. Are you looking to raise brand awareness by increasing your ad reach to untapped audiences? Or are you using Facebook ads to encourage interactions between leads and your marketing team? Another goal of Facebook advertising in conversions or tipping would be to lead to full customers through the power of your ad. Whatever it is, be sure to clearly define your goals ahead of time, ideally, with specific and realistic deliverables you can measure.
Don’t skimp on creatives
The internet is flooded with advertisements, and facebook’s audience algorithms mean that a lot of people get repetitive, similar ads. If you want to stand out, you need to pay attention to what kind of ads you are making. Seek graphic designers to ensure your ad looks great, and use catchy videos whenever possible. Remember that your ad will be one of many your consumers see that day, so it must stand out!
Track your activity
Another great feature of advertising on Facebook is your ability to track how your advertisements do. Using the metrics they provide, you can see which advertisements do well and which do not draw as many clicks. While not terribly helpful for already launched ads, this information is invaluable in shaping future advertising campaigns towards success.
Compare paid ads to organic activity
A perfect Facebook advertising strategy would allow for organic activity and paid campaigns. That means intentionally targeting customers with ads and through content and community building. Ideally, your paid ads will be so good that they will inspire customers to leave reviews and recommend your company’s products and services. This kind of “word of mouth” advertising that happens online is often just as, if not more so, effective than paid advertising.
A good Facebook advertising agency can help you manage your organic and paid activity by suggesting happy customers leave reviews and downplaying any negative reviews.
Get the help of a pro
The best way to make the most of your Facebook Advertising campaign is to find a good Facebook advertising agency. Check out Sterling & Pope’s website and see what we can do for you today!