The ultimate goal for all advertising, digital or not, is to create revenue for your business. Therefore business owners are always looking to get the most bang for their buck with advertising. That’s why Facebook advertising is so great– not only is Facebook advertising cost effective for Dallas businesses, but by using Facebook’s settings properly, you can easily reach your desired audience and target the ideal customers for your business.
Not tech savvy? Don’t worry– Facebook Advertising Agencies are a great way to get the most out of Facebook Advertising while continuing to keep the price point low. Plus, by hiring a Dallas digital advertising agency, you can be sure that you are getting the best targeted Facebook ads possible. Read on for the best Facebook ad strategies in Texas.
Learning About Facebook Ads
If you are not familiar with digital marketing, Facebook advertising can seem daunting. But with over 3 Million businesses actively using Facebook advertising, your business needs to be able to keep up. Once you learn about how Facebook ads work, you will be amazed at how effective they are at finding new leads and customers.
If you are worried about the success of your Facebook ads, go with the fail-safe option– reach out to a local Dallas digital advertising business and see what they can do for you. This takes the guesswork out of digital advertising, leaving you free to do what you do best: running your business.
Great Strategies For Your Facebook Ads
Once you have decided to advertise on Facebook, you need to strategize the best ways to reach your target audience. Because there are so many ads on Facebook, you need to make your advertisement stand out. Read on for tips on creating eye-catching ads that will bring leads to your business.
Giveaways and Promotional Contests
Sometimes advertising can seem counter-intuitive. For example, one of the best ways to get new customers is to offer a giveaway or contest with a high-value prize. While this may not seem sales motivated, it draws much attention to your Facebook page and raises brand awareness. Brand awareness has a long-term payoff in bringing in new leads and converting them into paying customers. Just be sure to review Facebook’s policies before creating any contests or giveaways.
Ads That Increase Your Marketing List
While it is important to amass followers on your Facebook account, nothing can compete with the advertising power of direct marketing. That’s why creating a marketing list for your business is important. This can allow you to target leads further by creating an effective email advertising campaign.
To do so, consider offering something in return for a potential lead’s email address. These offers could be things like e-books, a discount coupon, or a free appraisal. After they enter their email to your marketing list, you can add them to your email marketing list.
Using Targeted Content In Your Ads
One of the most effective ways to share your advertisements is to make them useful. Instead of an outright sales pitch, try to create useful content to your viewers, such as how-to videos, tutorial videos, and DIY craft videos. These are more likely to get shared among viewers, spreading the name of your business and building brand name awareness. The results of this strategy are not instantaneous, but the rewards are worth the patient wait.
If your static Facebook ads are not creating the ROI you hoped for, consider video advertisements. On Facebook and beyond, video advertisements rank highly in popular advertisements. People react positively to videos and have the lowest effective cost per click (eCPC) in the digital ad world. What does that mean? It means that video advertisements are less expensive but more effective. What’s not to like about that?
Don’t Forget About Facebook Mobile
When creating Facebook ads, make sure that both your website and your ad are prepared for mobile viewing. The modern Facebook user spends a lot of time on the mobile app, and if your advertising cannot keep up, then you are wasting money. After all, 94% of Facebook’s advertising revenues come from mobile ads.
Sterling & Pope Dallas TX Facebook Advertising Agency
Sterling & Pope is a Dallas-based Facebook advertising agency and is considered to be one of the leading digital marketing agencies in the English-speaking world. They not only specialize in Facebook advertising but all digital marketing techniques. With their expertise, you will see an ROI in your digital marketing in no time. Check out Sterling & Pope’s website today!