How to be first on Google Maps? How to do SEO for your business website and increase your chances of ranking higher on Google Maps? These are a few common questions asked by business owners and marketers. In today’s article, we will give you a few practical tips to improve your Google Maps rankings. Read on!
How To Be First on Google Maps
Many business owners and digital marketers believe that getting their websites listed through good is enough for success. However, this is a misconception. Research shows that businesses that focus on local SEO strategies have thousands of potential visitors and customers.
That’s the reason experts at Sterling and Pope Marketing consider Google Maps as a vital facet of local SEO strategy. How to do SEO for Google Maps? Here are few important things to keep in mind:
Provide Enough Business Information
How to be first on Google Maps? Provide enough business information and verify its accuracy shared with Google. Make sure you list website info, contact details, and business hours. For instance, if you have a local salon in Plano, TX, provide information on opening and closing hours, full address, the number of crew, off-days, etc.
Categorize your Business
SEO experts at Sterling and Pope Marketing recommend focusing on categorizing your business. Use a list of keywords or phrases related to your niche or industry, followed by local classifications about your business.
For example, if you have a spa, you will pace keywords that pertain to the type of services you offer, such as manicure, pedicure, massages, makeup, facials, body treatments, exfoliation, aromatherapy, haircutting, styling, coloring, wraps, and packs, etc.
Use Google Maps on your Site
After incorporating your listing, make sure you place or use a Google map on your website. The best place to embed Google Maps on your website is the contact page. There are several reasons to embed a Google map on your website.
Sterling and Pope Marketing experts have done a tremendous amount of research to find the reasons. According to our experts, adding Google Maps helps potential customers get direction to your business.
It saves them the steps of opening a new window in the browser, leaving the website, and finding directions. Because customers can use the map on your contact page, it is great for SEO because it reduces bounce rates.
Create Proper Descriptions
How to be first on Google Maps? How to do SEO, and what’s the importance of creating descriptions for listings? Sterling and Pope Marketing professionals ensure using keywords pertaining to your industry. We use local keywords to increase the chances of ranking.
For instance, if you have a medical clinic situated on 700 N Pearl St n208, Dallas, TX, you must include “700 N Pearl St Dallas, TX,” in the listing. Ensure you mention local phone numbers and avoid the toll-free codes, such as 800, 877, 888, etc.
Get Google Reviews
Getting Google reviews can optimize your business on Google Maps and increase its reputation. Although you don’t know what people will say about your business, asking your loyal customers to leave a review will give your Google Maps rankings an instant boost.
Google reviews give your business huge credibility without spending money. It improves your local SEO, increases your online reputation, and helps potential customers find your business on Google Maps easily.
Add Links and Photos
Sterling and Pope Marketing follows a step-by-step approach to rank your business on Google Maps. Once we have chosen your category list, we link to your website on Google listing, allowing leads to direct to your website if they require more information on your business.
Next, we upload relevant photos to your Google listing. Bear in mind that images are a vital part of Google My Business Listing, allowing you to engage your audience. It also helps in directing leads from Google Maps to your website.
That way, customers can see your company, products, services, etc. When we fill out your listing completely, it helps your business and increases the chances of raking in relevant SERPs on Google Maps.
Contact Sterling and Pope Marketing
Investing in Google Maps marketing and SEO can help drive more leads to your local business. Google Maps SEO is a vital strategy for getting your business to appear in more local SERPs and generating many in-store visits. All this leads to a higher return on investment (ROI).
At Sterling and Pope Marketing, we have a team of qualified and skilled SEO experts who will bring their expertise to your SEO campaign. With our knowledge and expertise, plus advanced Google Maps techniques, we can optimize your local listing and drive more traffic to your website. If you want to know how to be first on Google Maps, contact us today!