How to do SEO? How to get more leads? These are two critical questions asked by business owners, eCommerce website owners, and bloggers. SEO is a challenging task for business owners and digital marketers striving to get their websites on Google’s first page.

SEO makes your website easier for Google’s robots and AI-based algorithms to read, helping your business website rank higher on SERPs. Search engine bots scan, read, and look for keywords that web searchers use. These bots consider more than 150 factors.

How To Do SEO

Because algorithms are continually evolving, it is crucial to stay up-to-date in the SEO or digital marketing strategy, ensuring your website land on search engine’s organic search results. So, how to do SEO and how to get more leads? Sterling and Pope Marketing experts have created a list of practical tips that will help you rank higher on Google. Read on!

Include Keywords in Page Title and URLs

Add your targeted keywords in each website page, such as homepage, about us, services, etc. Include these keywords in your title page and ensure to keep it short. Sterling and Pope Marketing professionals recommend keeping the page title no more than 60 characters.

Our SEO experts focus on using the right keyword and phrase in the webpage URL, either the directory or folder structure or the HTML filename or page itself. Keep your targeted keywords closer to the backslash. For example, www.abc.com/spine-surgery. In this URL, the main or targeted keyword is spine surgery.

Add Keywords to Meta Data, Header, and ALT Text

Although the webpage Metadata, including description and keywords, are not that much important in current SEO practices, Sterling and Pope Marketing experts believe they still count. Our SEO professionals do not ignore this step and fill out keywords in the Metadata. We ensure the Meta Description has a length of no more than 150 characters.

The header text is also called H1 text. It is the title of a page, article, or blog post. H1 is located at the top of a website page. Besides the page title, search engines, such as Google, Yahoo, and Bing, use the H1 text to find out what your webpage is about. That way, Google or Yahoo can index your webpage accordingly.

Moreover, if you want to use images on your website, make sure you include keywords in the ALT text. The purpose is to make Google easily read the image, increasing your chances of getting ranked on the first page.

Add a Call-to-Action (CTA)

How to do SEO and how to get more leads? Does a call-to-action (CTA) a practical way to increase leads? Every website or blog has at least one CTA above the page’s fold. Call-to-actions or CTAs help your website optimization by creating internal links to a specific page.

Sterling and Pope Marketing experts recommend including image-based CTAs. We ensure this by adding the primary keyword to the image’s ALT text, increasing the chances of getting more leads.

Focus on Inbound Links

Search engines like Google, Yahoo, and Bing determine your website ranking for different keywords through the quality and quantity of backlinks to your site. Sterling and Pope Marketing has experienced SEO professionals who use various strategies to get high-quality backlinks to your website.

For instance, we use social media in the right way to share your website content with your target audience. Not only does this strategy get you inbound links, but it also engages your potential audience, increasing the number of leads.

The more your target audience or customers share your website content on their social media profiles, pages, blogs, or websites, the more inbound links you will receive. Sterling and Pope Marketing experts know how to do SEO and how to use this strategy the right way.

Create Relevant Content

Creating valuable and useful content for your target audience or potential customers can increase your website traffic, keep your visitors engaged, and boost the frequency of leads. Our content and SEO experts ensure publishing inspiring, informative, and relevant content on your website.

We focus on creating content that is easy to understand by search engines and informative to your visitors. Our content creators and SEO experts ensure your webpage content and blog posts are error-free, grammatically correct, easy-to-read, well-organized, and structured.

Contact Us Today!

There are many reasons to hire a professional digital marketing company like Sterling and Pope Marketing. We use the best resources, tools, and strategies to stay up-to-date with the changing SEO and digital marketing landscape. How to do SEO – If you want to learn more about SEO or wish to rank your website on the first page of Google, contact us today!