When it comes to Digital Marketing, there are a lot of buzzwords thrown around, such as Search Engine Optimization (or SEO) and keyword research. It can feel very overwhelming, especially to a business owner who is entering digital marketing for the first time. That is where Sterling & Pope come in. With years of experience, Sterling & Pope is a one-stop shop for all of your business’s digital marketing needs, from website creation to SEO to content creation. Read on to learn more about what a Dallas, TX Digital Marketing Agency like Sterling & Pope can do for you!
What To Look For In A Digital Marketing Agency
The world of successful advertising is changing. Long gone are the days of print, and online marketing is the cutting edge of business success. Most consumers look up a business online before choosing to patronize in person or complete the entire transaction online. If your business does not have an online presence, you could be missing out on major profits.
First, you need to identify what your goals are. Do you want to build a website landing page? Or do you need help getting more traffic to your business? Whatever you need, it helps to understand your goals first. Most Digital Marketing Agencies aim to promote their customers’ business by building brand awareness and customer loyalty, as well as boosting sales through their efforts. Digital Marketing agencies track this progress through a variety of algorithms. We will learn more about this later.
Most digital marketing companies contain several marketing components they put to use in marketing your brand. These can range from SEO, social media, website design and hosting, data reports, and pay-per-click ads (PPC). A good agency should be able to walk you through these options and their meanings to find what is right for your business.
What To Expect For Your First Meeting
Once you have narrowed down your candidates, it is time to set up meetings. When looking for candidates, be sure to check their websites for legitimacy. Read reviews on professional sites as well as yelp, and confirm that they seem legitimate. (Please note that any business that has been active for a long time is bound to have one or two bad reviews, so take this practice with a grain of salt.) Be sure that any business you choose to meet with has a physical address attached to their business to avoid being scammed. Remember that Digital Marketing takes effect in months, not days. Be wary of any company that overpromises– they will likely underdeliver.
When you choose who to meet with, you will first discuss your business needs. Be prepared to discuss your business in terms of products and services offered, as well as your company’s “brand.” Discuss your goals and objectives with the marketing agency and see what they have to say.
A representative of the marketing agency should be able to discuss how their services could help your business and walk you through what steps they could take to reach your business goals. Ask them what deliverables look like and what kind of analysis they do to assess the progress of their work. If possible, ask to look over a case review from a similar client they worked with to get an idea of what to expect.
Finally, ask them about what kind of time commitment they expect from you. Some Digital Marketing agencies work with little direction from their employer, while others require several hours a week. Neither is better than the other; it is just about finding a good fit for your business.
Working With A Digital Marketing Agency
As previously stated, even the best digital marketing agency cannot produce results overnight. The process takes an extended period of time to accomplish goals and objectives. While certain items, like a new website, are developed quicking, most of the processes are ongoing. The Digital Marketing agency will use many channels depending on their marketing strategies and should be able to share the success of these efforts with you. They’ll usually have a key member of the team as your liaison to the company, providing regular updates to your company’s digital marketing progress through meetings, emails, and reports.
Why Choose Sterling & Pope For Your Digital Marketing Needs
If you are looking for a digital marketing company that can understand your Dallas, Texas, business needs, then look no further than Sterling & Pope. At Sterling & Pope, we have mastered all of the components and significant platforms that make up digital marketing, allowing you to focus on what you do best– running your business!