ADA Compliance – What It Is and Why It Is Important
ADA compliance is one of the core values of Sterling & Pope, a professional digital marketing company that offers quality services to local businesses in Frisco, TX. The Americans with Disabilities Act (ADA) makes it possible for people with disabilities to live their lives with freedom and equality.
The ADA protects the right of disabled people in all aspects of employment. For example, it guarantees access to private establishments and public accommodations, including stores, restaurants, hotels, and commercial buildings. It also protects the right of people to access public services, including transportation.
Sterling & Pope Marketing, a professional and experienced company, has made substantial efforts to follow ADA compliance rules and regulations. Bear in mind that there are over 54 million people in the United States with disabilities. That is one in every five residents in the U.S. Read on!
The Importance of ADA Compliance
People with disabilities possess substantial purchasing power and represent an untapped market for a wide range of businesses. The U.S Department of Labor reports that people with disabilities have $175 to $180 billion in discretionary spending. So, this is about four to five times the spending power of tweens.
Sterling & Pope Marketing has employed a sophisticated policy to reach and build loyalty among people with disabilities. The purpose is to focus on ADA compliance and improve our company’s reputation.
We have a team of professionals with extensive knowledge of ADA compliance. Our team provides ADA compliance information to our digital marketing team and SEO experts to ensure they cooperate with disabled people.
We hire people with disabilities in our company to demonstrate our support and provide equal opportunities for all Americans. The purpose is to build strong bonds of loyalty among our employees.
In addition, we have developed a long-term plan for bringing our facility into ADA compliance. We have made substantial efforts to make necessary changes according to the guidelines of the Americans with Disabilities Act.
Research shows that businesses must use up to 20% of their renovation costs to bring their existing barriers into compliance. For example, XYZ Company spends $100,000 on renovations. So, they must use an additional $20,000 to make changes and bring their facility into compliance with the 2010 Americans with Disabilities Act and standards.
Thus, this includes making changes in the facility, such as making the building’s doorway more accessible, creating a ramp to the front entrance, and create accessible spaces by restriping a parking lot. Sterling & Pope ensures people with disabilities have the best facilities and amenities at our company, whether our employees or clients.
Make Your Business Website ADA Compliant
No business can survive in the 21st century without a professional website and digital marketing strategies. Companies must ensure their websites are ADA compliant to prevent lawsuits. Sterling & Pope Marketing can help in this regard. Here is how!
Review WCAG 2.0
Sterling & Pope Marketing is a professional company with experienced digital marketing experts. Our professionals will review your website’s WCAG 2.0 and ensure it is according to the guidelines. The purpose is to make your business website accessible to people with disabilities.
Through Audits and Reports
Our professional team will conduct audits of your business website using high-quality accessibility tools. We have extensive knowledge of quality tools and install plugins and premium tools on your website to ensure no accessibility issues, including missing styles, logos, alt tags, etc.
Alt-Tags for Images
Not only are alt-tags essential for ranking on Google, but this also a requirement for business websites to make their company ADA compliant. Our team will ensure your images and photos have descriptive alt-tags. Screen readers, players, and voiceovers use alt-tags to describe different elements on your website to people with disabilities.
Inspect and Fix your Website Elements
ADA Compliance requires us to review your business website’s styles and elements, including headers, buttons, and links. Our professional website management team will improve your site’s navigation and use brighter, bold, and larger fonts on light backgrounds to make it illegible for people with disabilities. Other things our experienced team focuses on are:
- Enabling keyboard navigation
- Testing all forms on your website
- Eliminating or adjusting time-constrained elements
- Simplifying visual elements on your business website
- Providing alternative solutions to video and audio content
- Avoiding content design that can cause seizures
Sterling & Pope Marketing is a professional company that offers digital marketing, reputation management, SEO, local SEO, and social media marketing services to local businesses in Frisco, TX. We make sure each of our clients follows ADA compliance rules to flourish their businesses without experiencing lawsuits. Contact us today!