SEO Ranking Engine is a digital marketing and searching engine optimization strategy that enables you to use a group of ten keywords to increase your website’s ranking on Google and other search engines. SEO positioning trends constantly change because Google modifies its algorithms. However, this does not affect the SEO Ranking Engine Strategy offered by Sterling And Pope Marketing.

If you want to rank higher on Google, engage your customers on social media platforms, and achieve your digital marketing goals, you can rely on Sterling And Pope Marketing. We are a professional digital marketing company that uses an SEO ranking engine to help you achieve your goals. In today’s article, we will give some helpful social media marketing tips. Read on!

Facebook

Before you dive in and post on Facebook, it is crucial to set up your brand presence early. That way, you can position your brand and impress your prospective customers. Facebook is an integral part of your social media marketing strategy. Here are some tips!

Create a Facebook Page

Creating a Facebook page for your business allows you to communicate directly with your target audience. The purpose is to understand the needs and wants of your prospective customers and create content that engages your existing and potential customers.

Your customers can tell you what they want through their comments, interaction, and feedback. So, creating a Facebook page for your business works well with the SEO Ranking Engine, allowing you to create a better product-market fit.

Optimize Your Post Timing

According to Sterling and Pope, a professional marketing company, optimizing your post timings can streamline your Facebook operations. Use the right social schedule strategy to set up your Facebook and push content automatically during peak engagement hours.

Create Quality Content

Focusing on your content is everything for your Facebook marketing. For example, we recommend embedding native videos from your Facebook page in your blog posts. Likewise, promote a Facebook contest and offer rewards and incentives to your customers. You can also share the contest on your Instagram account. We recommend focusing on the following factors when creating content.

  • Use smart structuring
  • Add value to your customers’ lives
  • Create and use infographics
  • Trigger your customers’ emotions
  • Offer incentives
  • Create engaging photos and videos
  • Organize contests

Instagram

Instagram is one of the most popular social media marketing platforms with a repository of over 70 million videos and photos. So, you can use this platform for marketing your business. Follow the tips given below to drive engagement and increase returns on investments (ROIs).

Use Relevant Hashtags

Hashtags are the foundation of Instagram marketing because they help you organize your content, including images and videos. Likewise, you can use hashtags to tag your content, allowing others to find your business efficiently and quickly. Bear in mind that hashtags range from generic – for instance, #beauty to specific #beautycreamTexas.

If you want people to find your marketing content, you have to use hashtags relevant to your business. Make sure you don’t overdo hashtags and remain specific because five targeted hashtags perform well than 25 random ones. In addition, avoid spamming your hashtags and ensure they are relevant to the image.

Create Beautiful Visuals

Beautiful visual content is what Instagram is all about, allowing you to engage your audience, drive traffic to your website, increase sales, and generate higher ROIs. If you want to get the most out of your social media marketing, particularly Instagram, make sure you hire Sterling and Pope Marketing experts.

Our experts use SEO Ranking Engine and related strategies to change the entire game and help you achieve your marketing goals. Visual content is an essential part of Instagram marketing for your business.

In addition, when you incorporate quality visual content into your Instagram strategy, you can increase audience engagement, receive more shares, increase followers, generate leads, and get higher ROIs. Sterling and Pope’s social media marketing team recommends:

  • Choose a theme relevant to your business
  • Change the style and subject
  • Add Calls-to-action
  • Tell Stories through visual content
  • Focus on the narrative and stay informal

Work with Influencers

Influencers are VIPs in the industry, and their word always goes viral on Instagram. If you want to reach your target audience, make sure you work with influencers relevant to your industry or business. That way, you can build your Instagram presence, generate leads, drive sales, and develop a robust reputation.

Sterling and Pope Marketing experts can streamline your social media strategy. Likewise, we use SEO Ranking Engine, a secret weapon that has helped hundreds of local businesses to rank on top of Google SERPs. Contact us today!