Creating an online presence for your business can be daunting. It is hard to know where to start and how to make sure your business gets the online exposure it needs. This is where a Dallas TX SEO expert comes in – at Steven Lloyd Consultants, we take pride in getting our customers the most amount of online business with the least amount of hassle. Read on to learn more about how an SEO expert from Steven Lloyd Consultants can help your business.
What is SEO?
SEO stands for Search Engine Optimization. It refers to using certain keywords and social media to make sure your company gets a top listing in search engines. Most people only click the first few links on google, so your company being at the top of search engines is vital to getting the most traffic and customers. A Dallas TX SEO expert can help make sure your business gets top listing on searches, help you manage your overall online reputation, and increase traffic to your page.
How Do SEO Experts Help Grow Your Business?
Tailor Your Websites
Websites are vital to an online business. Not only is it the modern “face” of your company, your website is also the main merchant point. If your company’s website is hard to use or hard to find, you can miss out on a lot of business. An SEO expert will review your business’s website and structure, locating and applying the correct keywords to get picked up in search engines such as Google. An SEO expert also has the technical ability to fix faulty links, redirects, and other bugs that drive away customers.
Create a Goal-Oriented Content Plan
Content creation is vital to your business’s success online. Whether it is an active blog, customer reviews or a pinterest or a Facebook page, your company needs to be able to compete in the online world and create content that draws customers in. An SEO expert will be able to first identify your current online reputation, as well as your intended market and brand, and create a content plan based on what kind of content appeals to your audience. This will allow you to take the guesswork out of which social media platforms to use, and what kind of content will draw the most attention to your page. Advertising is expensive, so knowing which platform best bolsters your content can save your company a lot in advertising costs.
Identify and Reach your Market
Your company could have the best content in the world, but it won’t matter if it’s not getting in front of the customers who need to see it. An SEO expert will work with you to identify your target audience and how to reach them. With so many different platforms, it can be hard to know where to start– does your business need to advertise on Linkedin, or would a blog be the best? Should you pay for google advertising, or will a free Facebook page suffice? An SEO expert will be able to help you answer these questions. An SEO expert will also look at the leaders in your company’s field to see what kind of content works for them, and track how many times your content is being viewed.
Online Reputation Management
Your company’s online reputation is what kind of links and reviews pop up during a search. More and more, people look at online reviews before they patronize a business, so making sure your business’s online reputation is good is crucial to its survival. There are several ways to assess your company’s online reputation– you can do a search through the Brand grader, which is a free tool that allows you to see what kind of mentions your company gets online. If you want to assess how negative reviews may be impacting your business, Go Fish Complaint Box aggregates the results of over fourty review sites to let you see what kind of reviews are coming in. If negative reviews are pulling you down, an SEO expert can help by bolstering more positive content, while training you and your team to encourage happy customers to leave positive reviews.
Your business deserves the best chance at success, and SEO content can help you get there. But be warned– not all SEO content “professionals” are created equal– many use deceptive and illegal practices to draw more attention to your page, or promise the impossible. When choosing an SEO expert, look for someone you trust. Reach out to Steve Lloyd Consulting today, and see how a Dallas TX SEO expert can help your business!