Digital Marketing can seem daunting, especially for small business owners. With so many different variables and new social media platforms being made every day, it’s hard to know where to turn for digital marketing needs. Your business needs a digital marketing partner that understands you and your community, and picking the right digital marketing agency can make a world of difference to your bottom line. Read on to learn more about picking the right Digital Marketing Agency for your Dallas, Texas business.
Do Your Research
Research is important to choose the right Digital Marketing agency for your business. As you are investing both time and money, you want to make sure that you can find a credible agency with experience that matches your needs. Check their social media pages and company website– are they quality and well maintained? Read through client reviews on the agency’s website, as well as sites like Expertise, Clutch, or Yelp. Remember that not all reviews are as they seem– check to see if the reviews seem authentic. It is impossible to please everyone and all businesses are bound to have a few lackluster reviews, but If there are a disproportionate amount of bad reviews, consider it a warning sign.
Consider The Technological Needs Of Your Business
Your business’s website is the “face” of your company. For any digital marketing to work, your website must operate effectively, be hosted properly and updated regularly. This technical aspect is often overlooked when talking about digital marketing. When interviewing potential Digital Marketing Agencies, ask about what experience they have with website management in relation to your needs. Some agencies have account managers that can assist with the technological needs of your company, while others only handle digital marketing. Identify your technological needs before you begin your search, and make sure to ask any potential Digital Marketing agencies about their technological capabilities
Set Reasonable Expectations
One cannot reach a goal that is not clearly defined. Before beginning the search for a Digital Marketing Agency, do your homework on what your business needs in terms of advertising, website technology, search engine optimization (SEO), and social media platforms. The better your knowledge about your company’s needs, the easier it will be to find an agency that is a perfect fit. While interviewing potential agencies, ask them about reasonable goals for your business. Remember that effective digital marketing is measured in weeks and months, not days. Be wary of any business that can promise overnight results at low prices. As they say, if it sounds too good to be true, it probably is. This goes double for pricing– there is no standardized pricing for digital marketing, so be sure to ask around and stay away from anything that seems too high or too low.
Transparency Is Critical
The Digital Marketing world is full of honest, hard-working professionals who want to help your business– but a few bad apples can spoil the bunch. Scammers can masquerade as Digital Marketing Professionals, using illegal techniques to bump up numbers or just taking your money and running. They can also falsify reviews to make their business look more successful and legitimate than it is. To check the validity of your digital agency, check the agency’s website for an address, employee bios or a client list. If they have none, or the clients and reviews seem fake, don’t bother wasting your time.
If possible, see if you can speak to a real person at the company about your business’s interests and needs. Any representative of a Digital Marketing agency should be able to discuss services in full, as well as give you a plan with measurable deliverables for your business. If the answers are vague or seem too good to be true, consider looking elsewhere.
Trust Your Instinct
A good business owner knows to trust their instincts, as well as the facts. After you have narrowed down potential agencies, consider which agency aligns best with your personality, work style and availability. Consider how much time you want to devote to marketing and what you would like to get out of the experience. Marketing can be fun! In the end it all boils down to finding an agency that can both get the job done while also being enjoyable to work with.
At Sterling & Pope, we recognize the needs of a Texas business are different from anywhere else in the world. They can help you keep up in the business world of Dallas with cutting edge marketing at affordable prices. Check out their website today and see what a Dallas, TX digital marketing agency can do for you.