Sterling and Pope, a reputable video marketing agency in Dallas TX, has highly skilled marketers with years of experience. Our experts believe that video marketing is efficient and convenient for the consumer. It provides you with a versatile, attractive, and shareable medium. That way, you can reach your target audience.
According to Sterling and Pope, a licensed online marketing company in Dallas TX, videos are 600% more effective and engaging, allowing businesses to reach their target audiences, increase sales, and generate higher ROIs. Read on!
Use the Right Equipment
You don’t need to buy terribly expensive equipment. However, you need a high-quality camera to record HD videos. There are numerous quality products available on the market. However, most of them are expensive. We recommend purchasing a camera between $120 and $230. Cameras in this price range are quality and effective.
Good Lighting
Good lighting is critically important for video marketing. Again, you don’t need to opt for expensive products or professional lightboxes. You can use a quality lamp but make sure it aims at your face or video subject. That way, you can illuminate your video and make it look more professional.
Create a Powerful Title
According to Sterling And Pope Marketing, a professional video marketing agency in Dallas TX, it is crucial to use the keyword you target in the title. Make sure the title is exciting and catchy. It must grab the attention of your audience of viewers immediately.
For instance, you can state the advantage of the video in the title. There is a lot of noise in the online world, and you want the video to receive more clicks and views. Therefore, create a catchy and engaging title. Sterling and Pope Marketing can help you in this regard.
Outline Key Points
You don’t need to write an entire script or use devices like Teleprompters to promote your products or services. However, these things are essential when you do professional production for product sales.
Winging it is not an excellent idea. Remember, you have to write the basic outline of the video’s content you want to cover. That way, you can stay on the topic and achieve a smooth flow. The purpose is to sound more natural.
Attract Your Viewers Attention
According to an online marketing company in Dallas TX, the primary benefit of watching videos is the first 15-20 seconds. Many online websites compete for viewers’ attention. So, it would help if you grabbed it within seconds. Otherwise, they will skip watching your video. Sterling and Pope’s professional video marketers can get the job done effectively.
Create a Call-to-Action
Creating and adding a call-to-action to your video is essential if you want to achieve the bottom line. The purpose is to tell viewers what you want them to do after watching the video. For instance, do you want viewers to go to your sales page or blog? Do you want them to click the link and share the video on Facebook, Twitter, etc.? Do you want people to leave a comment on your social media page after clicking the link. Remember, the video is of no purpose if there is no call to action.
Edit Your Video
Minimalism is the key to success. Although you can go crazy with the editing, Sterling And Pope Marketing’s experts advise companies to resist the temptation and keep things simple. You can use free or paid video editing tools to achieve your goals.
Upload your video to the number one platform known as YouTube. You can also post your videos to other platforms, such as Vimeo, Dailymotion, etc. Don’t forget to add the video to your website or blog. That is where you create your brand. So, make sure the video is there!
Share Your Video Online
There are numerous websites where you can share your video. The more you share your video, the more you will have the chance to get views and achieve the bottom line. Some platforms even allow you to upload videos automatically on over 50 or 100 sites simultaneously. That way, you can save time and get the job done successfully.
Final Words
Video marketing is an excellent way to promote your company, products, and services. You can also use educational videos to engage your prospective and existing customers. Leverage the power of social media and video-sharing sites to ensure a broader and larger audience watches your video. Sterling and Pope Marketing is a licensed and professional online marketing company in Dallas TX – our team can streamline the entire process. Contact us today!
