In order for a business to only survive but thrive in the modern market, they need to have an online presence. Almost everyone looks up a business online before deciding to check it out, so it’s important to have something for people to look at. It is also important to craft this presence for your business yourself, otherwise, you run the risk of negative reviews making your business look bad.
Not tech-savvy? No problem! Many businesses hire digital marketing professionals to help them get a cutting edge with techniques such as business-to-business marketing (b2b), pay-per-click marketing, and SEO.
Read on to learn more about SEO, and how it could benefit your Dallas, Texas business.
What is SEO?
SEO stands for Search Engine Optimization. This is the process of using keywords to prompt search engine algorithms to put your business towards the top of search engine results pages (SERPS). The reality is that most people only click on the first 3-5 links of a SERP, so it’s important to bump up your business to gain traffic to your website.
To understand SEO you need to understand three basic principles: how search engines get their results, what type of content potential customers are looking for, and how to optimize your website to get picked up by search engines.
A digital marketing professional can help you with all of these things. They will help you nail your marketing to know what potential customers are looking for. They will use this information to provide keywords to implement on your website in order for it to get picked up in search engine results.
What is Local SEO?
Studies say that almost half of all Google searches are for local businesses, events, etc. An example is travelers looking for a restaurant or hotel, or someone searching for a business near their home.
If you are in Dallas, Texas Local SEO can help people in the same city find your business. Local SEO is the same concept as regular search engine optimization but is specialized for local users who are looking for a business like yours. When used properly it can boost your business on local google maps searches, which is especially useful to brick and mortar businesses.
Local SEO is accomplished with a variety of digital marketing techniques, such as managing your Google business profile (which is the profile people will see when they search google and/or google maps for a local business.) Other ways local SEO enhances your online presence is by optimizing your website and encouraging good reviews from happy customers.
What Are Keywords And Why Are They Important?
Keywords are an extremely important aspect of SEO. With the help of a digital marketing professional, you can identify the most searched keywords associated with your business.
By using these keywords and phrases throughout your website and content created for your business, it will trigger the search engine algorithm. If you have enough of the keywords that potential customers are looking for, your website will be more likely to be picked up and placed high on search engine result pages.
How Can A Digital Marketing Agency Help My Dallas, TX Business?
From major corporations to mom-and-pop shops, every business can benefit from online marketing services. A professional can help you get the most from your online presence, drive traffic to your page, reach new markets and improve revenue.
SEO is a process that requires the user to be well informed about modern technology and marketing techniques. This helps them choose what keywords the best suit your business, and that’s just the beginning.
Keywords and phrases are more complicated than they may seem. In order to identify them effectively, you need to understand the intent of search users and what kind of things they are looking for. This kind of pre-SEO marketing is critical to having a successful internet presence.
SEO is not all a digital marketing agency can help with. They can assist in the development of helpful content for your business that draws traffic to your page. Plagued by a few bad reviews? By improving customer experience and encouraging good reviews, a digital marketing agency can greatly improve your online reputation.
Sterling & Pope Marketing Agency
It doesn’t matter if you are a computer wiz or a technology novice, Sterling & Pope can help you make your business’s online presence work for you. Sterling & Pope has years of experience with Texas businesses providing top-quality SEO and local SEO digital marketing at reasonable prices. Visit Sterling & Pope’s website today and start your digital journey to success!