Sterling and Pope Media
    Book a Strategy Call
    Legal

    Privacy Policy

    Effective Date: April 12, 2025

    Introduction

    We at Sterling & Pope Publishing Corp and Hero Pro Tools (“we,” “us,” “our”) respect your privacy. This Privacy Policy is designed to explain how we collect, use, and protect the personal information you provide to us when you access our website, purchase our goods or services, engage with our CRM and AI-powered features, or interact with us on social media, as well as your own rights to the information we collect.

    Please read this Privacy Policy carefully. We will alert you to any changes to this Policy by changing the “last updated” date at the top of this Policy. Any changes become effective immediately upon publication on our website, and you waive specific notice of any changes to the Policy by continuing to use and access our site(s). We encourage you to review this Privacy Policy periodically. You are deemed to have accepted any changes to any revised Privacy Policy by your continued use of our website after the revised Privacy Policy is posted.

    Information That We Collect

    We collect a variety of information from you when you visit our website, make purchases, interact with our CRM or AI-powered features, or engage with us on social media. By accepting this Privacy Policy, you consent to our collection of the data described below, our use of the data, our processing of this data, and our sharing of the data with third-party processors as needed for our legitimate business interests. The information we collect may include:

    Personal Data

    Personal Data is information that can be used to identify you specifically, including your name, address, email address, telephone number, or demographic information. You provide some of this information when you register or make purchases from our website, fill out a form, or engage with our CRM. Your decision to disclose this data is voluntary, but refusal may prevent access to services.

    Derivative Data

    This includes IP address, browser type, access dates and times, pages visited, and device details. Derivative data collected by third-party service providers may also include cookies, log data, or web beacons.

    Voice and Conversation Data

    When interacting with AI voice agents or assistants via Hero Pro Tools, we may collect voice recordings, transcripts, and contextual information. This data is used to provide services, improve systems, and enhance user experience. Consent is required for collection and may be withdrawn by contacting us.

    Financial Data

    We collect limited payment data. Most financial transactions are processed via third-party payment processors: PayPal, Stripe, and Authorize.net. Their respective privacy policies can be found at: Stripe: https://stripe.com/privacy | PayPal: https://www.paypal.com/us/webapps/mpp/ua/privacy-full | Authorize.net: https://www.authorize.net/about-us/privacy.html

    Social Networking Data

    We may access publicly available data from Facebook, Instagram, Pinterest, X and YouTube including usernames, locations, and profile data, depending on your privacy settings.

    Mobile Device Data

    This may include device ID, model, manufacturer, and geolocation.

    Other Data

    We may request additional data for contests, surveys, or giveaways.

    Mobile Application Information

    If using a mobile version of our platform, we may request access to calendar, camera, contacts, social media, Bluetooth, or push notifications, based on user settings.

    AI Technologies and Data Processing

    We incorporate artificial intelligence (AI) within Hero Pro Tools and GoHighLevel:

    • AI text/voice agents for customer support
    • CRM automation
    • AI-assisted quality assurance
    • Personalized recommendations

    AI Data Protection Commitments

    • No automated legal decisions without human oversight
    • Technical safeguards to secure AI-processed data
    • Transparent and compliant data training practices
    • Human supervision over AI systems
    • Opt-out rights for AI-based processing

    Voice Recording and Processing

    Voice recordings are processed for requested services and quality assurance. You will be notified of recordings and may request deletion by contacting steven@stevenlloyd.com.

    How We Use Your Information

    We use your data to:

    • Deliver products/services
    • Process payments and communication
    • Send newsletters and updates
    • Conduct analytics
    • Manage CRM interactions via GoHighLevel
    • Provide targeted advertising
    • Improve AI systems and customer support

    When Do We Collect Information?

    When you:

    • Subscribe
    • Fill forms
    • Make purchases
    • Interact with our CRM or AI
    • Engage with customer support

    How Do We Protect Visitor Information?

    Data is protected via SSL, encryption, and limited access to sensitive information. Transactions are processed securely through gateways. Voice and CRM data are encrypted and reviewed under secure protocols.

    Data Sharing Commitment

    We do not sell your data. We share only with trusted providers who support:

    • Payment processing (Stripe, PayPal, Authorize.net)
    • CRM and email (GoHighLevel, Mailgun)
    • SMS delivery (Twilio)

    AI Service Provider Limitations

    • Data-use limitations
    • Security enforcement
    • Legal compliance
    • Data deletion upon termination

    White-Labeled CRM Services

    Hero Pro Tools provides GoHighLevel CRM under white-label. We are not liable for downtime or data breaches on the GoHighLevel platform. Platform usage may also be governed by GoHighLevel’s privacy policy.

    Other Limited Disclosures

    We may disclose data:

    • When legally required
    • To protect rights or safety
    • During business transitions (merger, sale)

    Cookies

    Cookies are used for personalization and analytics. You may disable cookies in browser settings, though site functionality may be limited.

    Third Party Integrations

    • Google: Analytics, AdWords
    • Facebook: Pixel, Ad tracking
    • Mailgun: Email delivery
    • Twilio: SMS delivery

    Grounds for Using and Processing Your Data

    Based on:

    • Legitimate business interests
    • Performance of a contract
    • Consent
    • Legal obligations

    International Data

    Data may be transferred and stored in the U.S. By using our services, you consent to this.

    Data Retention

    Data is retained as long as needed for service delivery or legal reasons. Voice recordings are kept for up to 90 days, transcripts up to 12 months. Aggregated data may be stored longer.

    Security of Your Information

    SSL, secure cloud storage, access controls, and audit logging are used. No system is foolproof, but we make all reasonable efforts to protect data.

    Sensitive Data

    Please do not submit sensitive information unless necessary. If shared, we treat it as consented for processing.

    Special Note About AI Voice and Text Interactions

    Sensitive data in AI interactions will be filtered or deleted. You may request removal via steven@stevenlloyd.com.

    SMS / Text Message Privacy

    Twilio is used for SMS delivery. No marketing data is shared with third parties. Opt-out at any time by replying “STOP.”

    Your Rights

    You have the right to:

    • Update your info
    • Request data access or deletion
    • Withdraw consent
    • Request copies or transfers
    • Opt-out of marketing or AI processing

    Emails and Communications

    Opt-out at any time via unsubscribe links or by emailing steven@stevenlloyd.com.

    California Privacy Rights

    California residents may request:

    • Disclosure of collected data
    • Deletion of data
    • Opt-out of future data sales (we do not sell data)

    Email steven@stevenlloyd.com to submit requests.

    COPPA (Children Online Privacy Protection Act)

    We do not knowingly collect data from children under 13.

    Fair Information Practices

    In case of a data breach, users will be notified via email within 7 business days. Legal recourse is available if rights are violated.

    CAN-SPAM Act

    We comply with CAN-SPAM. Our emails:

    • Use accurate sender info
    • Include unsubscribe links
    • Include business address
    • Honor opt-out promptly

    HIPAA Privacy Policy

    For healthcare-related clients:

    • We secure PHI with SSL, access restrictions, and HIPAA-compliant platforms
    • No PHI is used beyond the scope of service agreements
    • Subcontractors are held to HIPAA standards
    • AI systems handling PHI are encrypted and logged

    AI Ethics and Commitments

    We uphold:

    • Transparency
    • Human oversight
    • Privacy and consent
    • Non-discrimination
    • Security and accountability