How to Get More Sales by Converting Leads to Customers

The primary objective of any business in Frisco, TX, is how to get more sales. Corporations, companies, eCommerce website owners, and in-house marketers look for accurate marketing solutions to generate more leads and increase returns on investments (ROIs).

How to get more leads from your website? In today’s article, we will answer this question and discuss various techniques, such as call-to-actions, reputation marketing, and promotions for converting leads to customers. Read on!

How to Get More Sales?

One of the main goals in sales for a company is to generate new leads. It is a crucial way to grow your business, whether through seminars, events, or online. If your sales team finds it challenging to follow up on online leads, your efforts are wasted.

Sterling and Pope Marketing measure online success by analyzing website leads. For instance, a person completes your web form or downloads an infographic or eBook. While this goal takes users several weeks to perform the action, they can lose interest quickly than you think.

A recent study shows that most businesses do not act quickly to follow up leads. Research shows that about 45% of companies follow up a lead within 15-24 hours. Sterling and Pope Marketing experts believe that the speed at which a digital marketing or sales team follows up on the lead is essential and paramount. Here are a few ways to convert leads into customers.

Call-to-Actions (CTAs)

In online marketing, a call-to-action is an essential part of your ad that tells your potential customers to take action and hit your site’s landing page. For example, “buy now” is an example of a simple call-to-action.

If you are running an eCommerce website, Sterling and Pope Marketing recommends starting your CTA with words like “shop,” “buy,” or “order.” Likewise, if you are promoting a white paper or newsletter, our experts suggest starting your CTA with terms like “subscribe” or “download.”

It is crucial to use words that provoke your audience emotion and enthusiasm. If you want to elicit an adequate response from your prospective customers, make sure your CTA is enthusiastic. For instance, you can use CTAs like “Purchase now and get a 40% discount.” That way, you provide your customers with a huge benefit.

The point of your CTA is to get a response. It requires a lot of effort by creating a solid subject line to motivate your audience to open your website. Make sure you have a solid offer that holds your customers’ interest and a clear and prominent call to action to get them to click on the button and make sales. How to get more sales with CTAs? Sterling and Pope Marketing typically uses the following strategies:

  • Use action-oriented text
  • Create a large and legible button text
  • Create urgency (shop now or get 50% off)
  • Add white space and watch the design hierarchy

Reputation Marketing

How to get more leads from your website with reputation marketing? How to get more sales with reputation marketing? Is reputation marketing an effective strategy to convert leads into customers?

Research shows that over 90% of consumers read reviews before buying a product or service. About 40% of people follow their favorite business brands on social media sites. Nearly 45% of consumers do not wait longer than five seconds for a website to load.

Sterling and Pope Marketing is an experienced company in Frisco, TX. We have helped many local businesses to improve their lead generation and customer conversion strategies. Our experienced and professional experts use the following process.

  • Excel at content marketing
  • Improve customer satisfaction
  • Focus on the customer experience
  • Deliver exceptional customer support
  • Use social listening tools
  • Response to negative comments
  • Personalization of customer interaction
  • Nurture brand advocates
  • Generate customer testimonials
  • Include success stories on the website
  • Increase social media engagement


Successful companies in Frisco, TX, know how to use promotions to increase sales, heighten brand awareness, and boost customer satisfaction. Sterling and Pope Marketing have advised companies on sales promotions for decades with great success.

Our marketing experts can help you get started with a worthwhile strategy and categorize your business operations to help achieve your goals. We help companies use promotions to increase sales, encourage repeat business, and elevate brand awareness. Sterling and Pope Marketing recommend the following effective practices:

  • Run sales promotions on Google business listing
  • Buy one, get one free promotion
  • Cashback promotions
  • Lifestyle discounts
  • Flash sales and discounts
  • Vouchers and coupons
  • Free shipping and returns
  • Loyalty program promotions

How to get more sales with these three strategies? Contact Sterling and Pope Marketing today if you want to generate more leads and turn them into loyal and repeat customers.