How to get more leads from your website? It is an important question asked by businesses, companies, and digital marketers. There are many ways to get leads from your website. These include landing page improvement, responsive web design, customer testimonials, offering lead magnets, etc.
However, research shows that social media, video, and content marketing are the most effective ways to generate leads and increase ROIs. In today’s article, we will discuss how to find customers or how to get more leads from your website through these strategies. Read on!
How To Get More Leads From Your Website
Generating leads for your business website is essential because it increases organic customers and generates leads. For instance, an engaging website has higher chances of turning leads into customers. Here are some of the best strategies you can use to get more leads.
Social Media Marketing
Before you plan your social media lead generation campaign, make sure you design a strategy that helps you collect organic leads. For instance, your profile must provide means for your potential customers to contact you or sign up for your newsletter.
Sterling and Pope Marketing experts recommend the following strategies for your social media lead generation campaign:
- Provide detailed contact information
- Create call-to-action buttons
- Add links to your bio
- Create clickable content
- Design customer-friendly landing pages
- Use social media lead ads
- Offer the right incentives
- Personalize your offer
- Measure and refine with analytics
Sterling and Pope Marketing specialists use these tactics to engage with a potential audience, generate leads, and turn them into loyal customers. Our strategy is to share links to the content. Bear in mind that content is an integral part of the purchase cycle. Research shows that over 65% of buyers say that content impacts their purchase decisions.
Our marketing team knows how to find customers through lead generation ads on Twitter, Facebook, and LinkedIn. These strategies allow us to collect direct leads with targeted advertising to social media audience right on the platform. If you want to nurture your lead marketing, we recommend hiring Sterling and Pope’s professional marketing team.
Video Marketing
Research highlights that over 80% of businesses put video content for their marketing strategy. Companies earn at least 65% of their qualified leads through video marketing. However, not all video marketing strategies can bring qualified leads. How to get more leads from your website with video marketing?
It is essential to create and use video content properly to attract potential customers. Sterling and Pope Marketing uses different strategies and methods to get leads through video marketing. Some of them are:
- Define and understand the target audience
- A clear and prominent call to actions (CTAs)
- Place videos on the website’s landing pages
- Embed videos in email campaigns
- Use videos as gated content
- Add testimonial videos to the website
For companies ready to go the extra miles, video marketing is an excellent way to increase brand awareness, engage potential audiences, generate leads, and boost ROIs. Sterling and Pope Marketing has a team of professional experts who know how to find customers with video marketing and use a well-established strategy for retargeting, remarketing, and delivering your business messages to your customers.
Content Marketing
The content marketing concept is simple and straightforward. It refers to presenting information to your potential audience on your business website. Content marketing also takes the forms of blog posts, articles, infographics, podcasts, videos, etc.
It is crucial to create content for your audience. Although this content marketing method sounds obvious, you can write to your audience once you know it. Bear in mind that your audience plays a crucial role in the way you present content or information, from topic selection to optimization to your final edits. Some of the best ways Sterling and Pope Marketing uses to generate leads through content are:
- Audience and competitors research
- Make relevant connections to the business
- Prioritizing the readers
- Set measurable goals
- Progress monitoring
If you want to start using content for lead generation, Sterling and Pope Marketing can help. Our company has many years of experience, and our specialists can produce results-driven strategies for our clients, and our experts want the same for you.
Contact Us Today!
If you need lead generation services in Frisco, TX, Sterling and Pope Marketing is here for you. How to get more leads from your website – contact us today to speak with our lead generation strategist about how our team can use social media, video marketing, and content marketing to attract visitors to your website and turn them into customers.
