Are you looking for the best Instagram marketing tips to engage existing and prospective customers, spread your brand’s message, and convert your target audience into loyal customers?

If yes, this article is for you. Sterling and Pope Marketing is a reputable company that has helped thousands of individuals and hundreds of local businesses achieve their social media goals.

Whether Instagram posting tips or marketing strategies, Sterling And Pope Marketing has always provided value to users. Here are a few practical tips to achieve your Instagram marketing tips.

Create a Business Profile

Before starting your Instagram marketing journey, it is crucial to create a business account or profile. There are various benefits of creating a business profile. For instance, your followers can click on the CTA or contact button to visit your website.

You can also access to Instagram analytics tool known as insights to monitor stats, such as impressions and content reach. Creating a business profile enables you to craft and publish ads without depending advertising tools of Facebook.

Use Sponsored Posts and Ads

Because Facebook and Instagram are connected, you can use your Facebook ads to target your target audience on Instagram. Make sure you manage everything about advertisements in the Facebook ad manager.

Create engaging and non-intrusive ads that help you get an excellent conversion rate at the most affordable cost. You can use images and videos or both to promote your business products and services.

Because you can create full-mobile device screen ads, your audience won’t miss them. However, make sure you craft engaging ads and perform A/B split tests on your ad creative using the Instagram ads editor.

Contact Influencers

Do you want to reach out to your target audience? If yes, you need to contact influencers. It is one of the best Instagram marketing tips from Sterling and Pope, a reputable marketing company that has helped hundreds of local businesses gain followers on Instagram.

Consider leveraging influencers with a large number of followers to achieve your Instagram goals. That way, you can promote your products or service and encourage your prospective customers to purchase your products directly from their Instagram feed.

Sterling and Pope Marketing can help you find the right influencer to increase your brand visibility. Instagram influencers are power users with a large number of loyal followers. Remember, followers usually trust influencers, meaning getting in touch with influencers can help you promote your products or services.

Track Metrics

In addition to Instagram posting tips or marketing tips, Sterling And Pope Marketing experts believe that tracking metrics is the key to success on this social platform. When you analyze your Instagram performance, you can streamline the entire marketing process using insights.

Knowing what you do and having measurable results can help you create a solid strategy. That’s why Sterling and Pope Marketing recommends tracking different metrics to make efficient in your marketing efforts. We recommend tracking the following metrics:

  • Followers growth rate
  • Engagement rate
  • URL click-through rate

Use Hashtags Strategically

All social media marketers focus on using the right and relevant hashtags to optimize their marketing campaign on Instagram. The purpose is to improve brand visibility, reach more people, make them your business followers, and turn them into loyal customers.

That way, you can generate more leads, increase sales, and yield higher returns on investments. Remember, it is not easy to find the relevant hashtags and use them strategically.

The good news is that you can hire a professional service like the one offered by Sterling And Pope Marketing for Instagram hashtag strategy. There are two primary categories of hashtags, such as:

Brand Specific Hashtags

You can use brand-specific hashtags with your content if they are relevant to your business. Although these hashtags are not popular among Instagram users, you cause them to increase your content visibility and reach your target audience.

These hashtags are pretty simple and play an essential role in helping people find your business on Instagram. Remember, you must not overload your Instagram posts with a lot of hashtags. Otherwise, your posts will look spammy. So, this is one of the Instagram posting tips you need to keep in mind if you want to achieve success.

Content Hashtags

Content hashtags are the most popular, allowing businesses to promote their products or services on Instagram. A brand hashtag has your company name or slogan. In contrast, content hashtags are the relevant search terms that help you run a marketing campaign.

Make sure you use unique, relevant, easy-to-remember, and catchy hashtags. That way, you can boost your Instagram engagement rates. Contact Sterling and Pope Marketing for advanced Instagram marketing tips and tricks.