Why should you hire a Reputation Management Plano Texas? You work hard on your business. Whether you provide products, services, or both, you are committed to success by keeping your customer happy and making sure they are satisfied with your business. However, no amount of customer service can spare a business from an online reputation hit, such as a bad review or a media story. If this sounds familiar, you might want to consider the services of an online reputation management Plano Texas.
What is Online Reputation Management Plano Texas?
Online Reputation Management Plano Texas (ORM) is what it sounds like. Managing a business’ online reputation requires influencing and monitoring the online perception of your business. This is a multi-facet process involving managing a business’ online presence and ensuring that information readily available about an organization is accurate and positive. This includes business landing pages, media coverage, and reviews.
What Factors can Negatively Impact a Business’ Online Reputation?
Online reputation is not necessarily a measure of a business’ performance. Oftentimes a business will have a negative online reputation simply because there is not enough information about them available online. If all you have for your business is one or two bad reviews, that is all that will come up in a search engine search. Other reasons for negative online reputations include:
- Negative reviews and comments on social media platforms, review websites, and forums
- False or misleading information about your business posted on social media or websites
- Complaints and negative feedback posted on forums or other public spaces
- Negative news articles or press releases
How Does an Online Reputation Management Plano TX Professional Improve your Business’ Online Presence?
Improving your online reputation can be a challenge, but it is important to make sure that the most readily available information about you or your organization is both accurate and positive. Here are some steps you can take to improve your online reputationv:
Create and maintain a strong online presence
This step is the most important for online reputation management, and for many, it is the most challenging. Create and maintain a strong online presence for your business by creating a website, as well as an active social media presence. Both of these will be as successful as the amount of time and expertise you put into them, which is why many people chose to farm this out, which we will discuss more later.
Monitor your online presence regularly
The first step to fixing your online presence is to pay attention. Start doing search engine searches on your business to see what comes up first. Set up Google alerts to keep track of what is being said about you or your organization online. This useful and free monitoring tool can track mentions of your business, your brand, and related keywords across social media, blogs, forums, and news websites.
Encourage positive reviews and testimonials
Every business that has been open for a while has a few bad reviews. The key is to make sure those aren’t the only reviews and that the good outweighs the bad. Encourage happy customers and clients to post positive reviews and testimonials about your organization on review websites, social media platforms, and forums.
Use search engine optimization (SEO) techniques
SEO, aka Search Engine Optimization, describes techniques used to improve your search engine results. This can involve optimizing your website, blog, and social media accounts with keywords that are relevant to your brand and that you want to rank for. Another SEO technique is using meta descriptions, title tags, and header tags to make sure that your content is easily discoverable by search engines.
Take control of online profiles for your business
If you have been open for a while, chances are Google already has a profile for your business. Take control of your Google My Business profile and update it with all the correct information, as well as pictures. Create “verified” social media profiles for your business, and make sure that they are professional and up-to-date.
Get involved in the online community
Want more customer interaction, brand loyalty, and visibility? Get involved in an online community by participating in discussions and forums related to your industry. Share your expertise and insights, and engage with others in a professional and respectful manner. This can help build a positive online reputation and increase your visibility, which is good for your businesses overall online reputation.
Consider Hiring the Professionals at Sterling & Pope
Is your business plagued with bad reviews? Not a tech person? Don’t worry. Consider hiring a reputation management Plano Texas. Sterling & Pope are here to help! Specializing in digital marketing, Sterling & Pope can help you build your online presence and reputation in Plano, Texas. Check out the website for a consultation today!