What should you know about reputation management? Sterling and Pope Marketing is one of the most reputable SEO companies in Dallas TX, with experienced experts who create and maintain a successful reputation management strategy for your company. According to Sterling and Pope’s marketing experts, reputation management is more than traditional public relations and social media management.
Maintaining a solid online reputation is essential for staying competitive because social media platforms, blogs, messaging apps, video platforms, forums, and third-party review sites have grown in popularity. That’s why online reputation management for your business is essential, even for local companies that don’t sell products and services online. The question is: What You Should Know About Reputation Management? Read on!
What is Reputation Management?
What Should You Know About Reputation Management? It is an essential process that involves identifying what people say or feel about your business. Reputation management is also about taking steps to ensure the consensus aligns with your business goals.
Research shows that searches for reviews on smartphone devices have increased over 35% in the last 2-3 years, particularly during the Covid-19 pandemic. Nearly 95% of consumers read online reviews before buying a product or service. After reading at least three reviews, about 88% of buyers make an informed buying decision.
Sterling and Pope Marketing, one of the best SEO companies in Dallas TX, recommend local businesses to realize the positive influence of reputation management on their company’s operations, including marketing and sales. The benefits include
- Improve your brand awareness
- Build authority and trust
- Attract better employees
- Foster stronger customer relationships
- Generate traffic to your website
- Drive more sales
Reputation Management for Businesses
Reputation Management allows you to gain trust because positive reviews can lead prospective customers to trust your business even more. That’s why a good reputation is directly proportional to more credible and authoritative than your competitors.
Here is how Sterling and Pope Marketing’s experts perform reputation management for a local business. Remember, this is just a compelling example. We create tailored strategies for each company, allowing them to get the most out of their reputation management and achieve their goals.
Monitor Your Online Reviews
Google, Facebook, Yelp, and other platforms teem with customer activity. When you monitor these and other review sites, you can manage and maintain your business reputation. Sterling and Pope Marketing can create a customized strategy for you.
According to Sterling And Pope Marketing, one of the best SEO companies in Dallas TX, companies that fail to monitor customers’ feedback on these platforms miss marketing opportunities and deteriorate their reputation.
Remember, customers usually make their purchasing decisions based on online reviews. Besides, consumers look for review responses, both positive and negative. Likewise, they closely monitor the star ratings when looking for feedback.
So, consumers are more likely to make an informed decision and go to your competitor to buy products or services if there are no reviews, no response to reviews, or negative reviews. Sterling and Pope Marketing can streamline the entire process.
Filter Your Mentions
Sterling and Pope Marketing does not go too broad when setting mentions for your business, primarily when our team uses a review platform or reputation management software. We believe that pulling in many mentions irrelevant to your business can lead to missing those that are important to your company.
That’s why Sterling and Pope Marketing’s team make substantial efforts to pull in mention relevant to your business. Remember, mentions are an excellent way to see what people say online about your local business.
Take Feedback Constructively
Google, Yelp, and other review sites are safe platforms for your customers to leave feedback about your products, services, or their experience. Although every business wants positive reviews daily, sometimes, they get negative reviews.
While negative reviews can affect your business operations and damage your company’s online reputation, Sterling and Pope’s marketing experts believe in taking the feedback constructively.
Remember, Google, Yelp, etc., are public platforms, and customers base their decision on buying your products on your reviews and responses. So, if you have a negative comment, make sure you address the review apologetically and motivate your customer to contact you offline. That way, you can handle the situation in a better manner.
Automate the Process
Hundreds of thousands of mentions happen across dozens of review sites, social platforms, forums, and blogs. Therefore, monitoring the entire process consistently is essential. However, doing this manually is the most challenging task local businesses face.
Sterling and Pope Marketing experts can automate the process and implement state-of-the-art methods to track everything from a single platform. We have reputation management experts with 100% success rates. What Should You Know About Reputation Management? Contact us today for more information!