PPC and Facebook Advertising

PPC and Facebook Advertising​
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Pay-per-Click, also known as PPC advertising, is an advanced and effective searching marketing method, allowing businesses to pay for traffic by bidding on relevant keywords, including short-tail and long-tail search phrases. Unlike traditional techniques, PPC advertising strategies created by Sterling & Pope experts allow you to pay when a user clicks on the ad. That way, you have complete control over your spending.

PPC advertising is an excellent method for new businesses that fail to rank organically for relevant or competitive keywords. However, this requires developing and running a solid ad campaign. Otherwise, you may not drive immediate traffic to your website. Sterling & Pope always recommends running a campaign for a minimum of 1-2 months. That way, you can collect a pool of data, perform thorough analyses, and generate insights. The purpose is to create a campaign and bidding structure that align with your goals.

In addition to PPC advertising campaigns, Sterling & Pope offers Facebook marketing and advertising strategies. We are a reputable Facebook advertising agency in Dallas TX, with a team of social media professionals that aims to:

  • Reach your target audience
  • Align B2C and B2B companies
  • Perform funnel targeting with high engagement rates
  • Maintain target-audience transparency
  • Carry out psychographic audience targeting
  • Use a variety of Ad formats for increased engagement
  • Drive traffic to your website
  • Use quality analytics to generate insights
  • Use insights to create a better product-market fit
  • Increase the number of likes, comments, and shares

PPC Advertising

Sterling & Pope offers reliable, result-driven, accurate, and cost-effective PPC advertising services. Our team creates a strategy for driving quality clicks at the lowest cost. In addition, we perform analytical research to collect data on keyword competition and the average cost-per-click.

Once done, our professional team develops campaigns in Google AdWords and performs A/B testing to choose the highly effective one for your business. Remember, our team disables ad campaigns with ineffective results and optimizes campaigns that get the job done well.

Sterling & Pope is different from other PPC advertising agencies in Dallas, TX, because we follow a step-by-step approach and work hand-in-hand with our clients. The purpose is to meet your expectation and create a strategy that aligns with your business goals and budget. All this translates to higher returns on investments.

We follow a unique approach that involves the strategy phase and website planning phase. The former focuses on business analysis, competitor analysis, and keyword research, and the latter emphasizes setting up solid campaigns, ad testing/management, analytics insights, and reporting.

Facebook Advertising Agency Dallas TX

Sterling & Pope has a team of social media experts with up-to-date knowledge of Facebook, Twitter, and other social networking channels. We are a reputable and experienced Facebook advertising agency in Dallas, TX, focusing on local businesses.

Research shows that billions of users worldwide use Facebook. So, this provides an excellent opportunity for companies, including local businesses, to reach their target audience, promote their products/services, drive traffic to their websites, and increase sales. The purpose is to improve the business’s bottom line.

With the amount of Facebook users, your business can thrive on the platform if you use the services of Facebook advertising agency Dallas TX. We develop relevant campaigns and ensure the best return on Ad Spend (ROAS).

Spot-On Facebook Advertising Campaigns

Sterling & Pope’s Facebook Ads experts analyze your target audience and business goals. We collect relevant data, narrow down the options, and formulate a highly effective ad strategy. We believe Facebook ads offer endless possibilities.

Besides, our team focuses on optimizing website clicks, reach, impression, and engagement. Not only do we create traditional ads, lead forms, and carousel ads, but we also target by languages, interests, regions, purchasing behavior, and other factors.

Drive Relevant Traffic       

The bottom line of any business is to improve its overall ROIs. However, this is not possible without driving relevant traffic to your website. Sterling & Pope, a reputable Facebook advertising agency in Dallas, TX, promotes your website with post links.

That way, we drive traffic to your business website, engage visitors with quality content, and increase sales. Remember, this is a common form of Facebook advertising that involves targeting the right audience and engaging them – so that they keep coming back.

Contact Facebook Advertising Agency Dallas TX

Whether you want to streamline your PPC advertising or Facebook advertising in Dallas, TX, Sterling & Pope is your ultimate choice. We have years of experience creating valuable and cost-effective PPC advertising. Contact us today to discuss your project’s requirements.