How to find customers? How to get more leads? How to convert leads into customers? What is an effective online marketing strategy to accomplish your company goals and increase returns on investments (ROIs)?
Having an excellent product or service is not enough for your business success. Customers won’t find you or your website because you start a business. It is crucial to go out and find customers. Sterling and Pope Marketing recommends focusing on customer acquisition.
Customer acquisition is an essential and ongoing strategy for your business success. Research shows that even successful businesses can have clients or customers who would stop buying for various reasons. Read on!
How to Find Customers
According to Sterling and Pope Marketing experts, a business website should be more than a static marketing piece. It is crucial to manage your website correctly and use other strategies, such as social media marketing and reputation marketing, to find new customers.
Build a Solid Website
A business website is an essential tool for companies to establish their authority, credibility, and trust with existing and new customers. You can further boost it with local SEO to attract local customers demographic for your business.
Make sure your website clearly reflects your business and include all the necessary features that would allow customers to find it online. Build a responsive and mobile-friendly website with SEO implementation.
Perform keyword research to find search terms that people use to find similar products or services. If you don’t know how to do this yourself, you can hire an SEO expert at Sterling and Pope Marketing.
Besides, it is essential to include calls to actions (CTAs). Your website’s each page should feature a specific CTA, such as “sign up,” “call for a consultation,” or “sign up.” Make sure your CTAs are easy to see and click on, especially on mobile devices.
Sterling and Pope Marketing recommends using tools like chat windows and pop-ups to grab customers when they navigate away from your website without taking action. Moreover, include social media sharing buttons on your website. These buttons link to your business’s social media, such as Facebook, Instagram, and Twitter accounts.
Images and photos are essential elements of your business website. For instance, if you have a restaurant in Frisco, TX, enticing pictures of your interior and the restaurant’s menu items can significantly “sell” your prospective customers on visiting.
Likewise, if you have an eCommerce website, make sure you include product descriptions, photos, and videos. The purpose is to let your customers get information and details on your products.
Use Social Media Platforms
How to find customers or how to get more leads on social media? Whether you are a local shop or service, it is crucial to market your business on social media sites. Sterling and Pope Marketing can use effective strategies to find new customers for your business.
Social media sites are effective platforms to build customer relationships by responding to their questions about your products or services. There are many ways to use social media platforms for finding new customers. Sterling and Pope Marketing recommends the following strategies.
- Use relevant hashtags
- Provide outstanding customer support
- Optimize social media links
- Create eye-catching graphics
- Create tag-oriented content
- Create sales-based content
- Offer a deal on your products
- Encourage your customers
- Encourage and promote reviews
Use Reputation Marketing Sites
You can use various third-party websites to attract new customers. For example, these are Facebook, Yelp, IFTTT, Pinterest, Slant, Apple Maps, Trip Advisor, etc. For instance, if you are using Yelp, make sure you implement the following methods to get new customers.
- Add a business-oriented profile photo
- Include more photos to entice your customers
- Indicate your business hours
- Add a solid business description
- Choose proper business categorize
- Set up Yale Messenger
- Create Yelp Deals
- Set up check-in offers
- Respond to customer reviews
- Share reviews on other sites
Moreover, research shows that 93% of adults use social media sites, such as Facebook and Twitter. It is a safe bet that your potential customers spend time on Facebook. Like other marketing channels, you need to use and promote content based on your potential audience needs.
Sterling and Pope Marketing recommends creating content based on your target buyer personas. The following steps are essential in creating buyer personas:
Step 1: Demographic segmentation
Step 2: Customers’ needs identification
Step 3: Develop customers’ behavior-based profiles
Facebook is one of the best platforms to attract new customers. However, you need a solid strategy. Sterling and Pope Marketing suggests focusing on the following practices.
- Define your audience
- Nurture leads post-Facebook click
- Post events on your page
- Include updated product information
- Use sponsored stories or ads
- Focus on your “Target-and-reach” strategy through
- Relevant content
- Valuable content
- Call to action (CTA)
How to find customers online? Sterling and Pope Marketing has a skilled team with many years of experience finding the target audience, identifying leads, encouraging customers to take action, and maintaining overall marketing and ROI strategies.