Digital Marketing Terms

advertising network
affiliate
affiliate manager
affiliate marketing
affiliate merchant
affiliate network
affiliate software
ALT text
animated GIF
autoresponder
B2B
B2C
bandwidth
banner ad
banner blindness
banner exchange
barter
beyond the banner
blog
bounce rate
browser
burstable bandwidth
button ad
buzzword
caching
call to action (CTA)
CDN (content delivery system)
click-through
click-through rate (CTR)
comment spam
contextual advertising
conversion rate
cookie
cost per action (CPA)
cost per click (CPC)
cost per lead (CPL)
cost per action (CPA)
cost per click (CPC)
cost per lead (CPL)
CPM
customer acquisition cost
Data Studio
data transfer
dedicated hosting
dedicated IP
deep linking
deep Web
description tag
directory
disintermediation
domain name
doorway domain
doorway page
eCPM
email marketing
email spam
exclusivity
ezine
Facebook
favicon
favorite
first-mover advantage
Flash
forum
frames
freemium
frequency cap
geo-targeting
affiliate marketing
business and ebusiness
domain names
e-commerce
email marketing
online advertising
search engine marketing
search engine optimization
GIF89a
Google Data Studio
Google Instant
guerilla marketing
guest blogging
heatmap
hit
house ad
HTML banner
HTML email
hybrid model
impression
inbound link
inbound marketing
incentivized traffic
interactive agency
interstitial
invisible Web
JavaScript
keyword
keyword density
keyword marketing
keyword research
keyword stuffing
keywords tag
lead magnet
like-gate
link building
link checker
link popularity
link text
linkbait
log file
long domain name
managed WordPress hosting
manual submission
marketing automation
marketing plan
media kit
meta search engine
META tag generator
META tags
moderator
mousetrapping
multivariate testing
navigation
netiquette
network effect
opt-in email
opt-out
organic search
outbound link
page view
pagejacking
pass-along rate
pay per click (PPC)
pay per lead (PPL)
pay per sale (PPS)
payment threshold
PayPal
permission marketing
podcast
pop-under ad
pop-up ad
portal
premium WordPress theme
rate card
reciprocal links
social media marketing
web analytics
web design and marketing
web hosting and connectivity
rectangle ad
rep firm
return days
return on investment (ROI)
rich media
run of network (RON)
run of site (ROS)
search engine
search engine optimization
search engine spam
search engine submission
search retargeting
self-serve advertising
SERP
shopping cart
sig file
site search
skyscraper ad
social networking
spam
splash page
sponsorship
stickiness
super affiliate
surround session
text ad
title tag
top 10
trick banner
two tier affiliate program
underdelivery
unique visitors
URL
usability
vertical banner
viral marketing
vlog
Web browser
Web design
Web directory
Web hosting
Web site traffic
Web site usability
whois
word-of-mouth marketing